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Unlock Your Perfect Podcast Niche: Start Here

By Tom Seest

What Podcast Niche Should I Choose?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

When starting a podcast, first consider who the target listeners of your show are and how best to approach each episode format and approach.
Content creation around an interest of yours is straightforward and accessible. Turn your enthusiasm for movies, books, or TV series into blog content by exploring fan theories or reporting the latest episodes.

What Podcast Niche Should I Choose?

What Podcast Niche Should I Choose?

What Entertainment Options Should I Consider For My Podcast?

Podcasts provide endless entertainment possibilities. If storytelling is your forte, consider developing an upbeat theme to cover various events or episodes from different stories (think of Crooked Media’s Hall of Shame or Commuter Bible as examples of successful podcasting).
Investigative journalism, such as Serial’s podcast, offers another option, or for listicle enthusiasts out there, consider creating “top 10” lists, such as those featuring underrated basketball players or favorite Star Wars characters.
Alternatively, for something more in-depth, you could create an industry profile podcast. Locate interesting businesses within your niche and conduct in-depth investigations of what makes them so successful – this can keep your brand relevant while simultaneously expanding audiences.

What Entertainment Options Should I Consider For My Podcast?

What Entertainment Options Should I Consider For My Podcast?

What Business Opportunities Could a Podcast Unlock?

Business podcasting can be an excellent way to spread knowledge, attract new customers, and build trust among existing clients. No need to be an expert in order to produce an impactful show; simply be passionate.
Key to any podcast’s success lies in its ability to hold listeners‘ interest. Whether interviewing guests or hosting roundtable discussions, make sure episodes are short and entertaining.
Based on your audience, paid ads could help cover production costs and generate revenue. Also, consider selling merchandise with your logo or signature phrases or accepting donations through platforms like Patreon and Venmo.

What Business Opportunities Could a Podcast Unlock?

What Business Opportunities Could a Podcast Unlock?

How Can Education Podcasts Inspire Your Audience?

As an educator, podcasting can be an invaluable way to reach students. Serving as a one-way medium, podcasting allows educators to quickly transmit important information that may not be possible to deliver directly.
Educational podcasts don’t just belong to educators – students can also record their own episodes as part of an engaging learning experience. This can provide them with a fun way of getting involved with the process and being creative within it!
Educators should aim to produce podcasts of 30 minutes or less so their audiences can remain interested. Furthermore, educators can use an introduction and learning goals at the beginning of their podcasts as a means of engaging their listeners and supporting active listening skills. Cliffhangers may be used at the end to keep listeners coming back for more.

How Can Education Podcasts Inspire Your Audience?

How Can Education Podcasts Inspire Your Audience?

How Can a Health Podcast Make a Difference?

No matter your industry, podcasts offer plenty of ways to improve health – from learning something new from comedy episodes during your commute or listening to gripping fitness podcasts while exercising. Health is a popular topic for podcasts, providing you with an excellent way to reach new audiences.
If you’re a healthcare practitioner, why not start a healthcare-focused podcast to assist both patients and fellow physicians in your field? Interviewing colleagues within your specialty can open doors to new patients and partnerships; furthermore, building expertise through podcasting may give credibility for future book projects or speaking engagements – just make sure your content is accurate!

How Can a Health Podcast Make a Difference?

How Can a Health Podcast Make a Difference?

How Can a Sports Podcast Stand Out from the Crowd?

Sports fans are amongst the most engaged podcast audiences, providing plenty of opportunities for successful sports-themed podcasts. Whether your approach involves dissecting stats and trends or providing entertaining hot takes from fans on various sporting topics, your show can easily create a dedicated fan base.
Remember, sports talk shows should provide more than just information – they also aim to entertain their listeners! Top shows, such as Pardon My Take, engage listeners through humor and personality-filled conversation.
As there are so many sports podcasts, competing against them is harder than ever before. Therefore, to stand out, try targeting one niche within sports, such as an NBA podcast, versus covering an individual team or league specifically.

How Can a Sports Podcast Stand Out from the Crowd?

How Can a Sports Podcast Stand Out from the Crowd?

Visit Amazing Locations: What’s Your Dream Travel Podcast?

Travel podcasts can inspire listeners to visit new destinations, provide practical travel advice, or simply share personal travel stories. Many shows feature interviews with locals or travelers as well as breathtaking natural landscapes or city streets as the backdrop.
Anthony Bourdain’s hit show ‘Parts Unknown’ offers an exceptional example. This unique journey explores exotic places like Serengeti or even Sacramento State Park while providing viewers with a special perspective.
Establish your purpose and niche to ensure that your content resonates with its intended target audience. Although no podcast can exist without competition, by clearly defining who and what you are targeting, you can build a strong foundation for your podcast that will stand the test of time.

Visit Amazing Locations: What's Your Dream Travel Podcast?

Visit Amazing Locations: What’s Your Dream Travel Podcast?

What Lifestyle Podcast Could I Create?

No matter your goals or lifestyle changes, podcasts offer invaluable support. From audio blogs like the Optimal Living Daily show that help motivate lifestyle shifts to alcohol-free lifestyle podcasts that aid athletes by helping reduce or stop drinking alcohol altogether, there is an abundance of podcasts dedicated to improving quality of life.
When creating a lifestyle podcast, think about your ideal listener avatar and their desires when selecting topics for episodes and developing the name, description, and artwork of your show. Also, decide how often you wish to publish episodes – either weekly or monthly publication has its own advantages and disadvantages, but making sure all episodes come out is key!

What Lifestyle Podcast Could I Create?

What Lifestyle Podcast Could I Create?

How Can Psychology Help You Start a Successful Podcast?

Psychology majors or those interested in human behavior will find numerous podcasts useful for furthering their education on various aspects of behavior ranging from theories, social norms and motivations, and even how the brain affects our everyday lives.
Hidden Brain, based on its host’s book with the same name, quickly took the podcasting world by storm when it first launched in 2015. This series explores how unconscious biases influence everyday decisions and can cause major issues. Perfect for anyone curious to gain more understanding into how their mind works while providing both entertainment and information, The Psych Files covers many topics pertinent to psychology, such as human behaviors and motivation, the brain/mind connection, and psychotherapy – among many!

How Can Psychology Help You Start a Successful Podcast?

How Can Psychology Help You Start a Successful Podcast?

How Can a Finance Podcast Help You?

Putting your expertise in financial podcasting could be your passion project. There is a wide variety of financial podcasts out there covering personal finances for millennial investors and the stock market for novice investors.
Some of the top podcasts in this category delve into industry news, like car and tech updates, while others address more niche subjects like investing trends or trading platforms.
Though some finance podcasts can sound as dry as an Excel spreadsheet, successful ones offer audiences something interesting to listen to while providing advice they can actually use. Be wary of nonprofessionals offering investment advice or showing people how to beat the system; such shows tend to turn off audiences more than draw them in. Fairer Cents is one podcast that successfully avoids this trap.

How Can a Finance Podcast Help You?

How Can a Finance Podcast Help You?

How Can I Market My Podcast?

Marketing your podcast is one of the key aspects of successful production. It helps build an audience for your show while simultaneously increasing traffic to your website or social media channels.
To promote your podcast effectively, it’s essential that you determine your target audience. Narrowing down your niche may seem restrictive at first, but doing so will enable you to develop more targeted and pertinent content while better connecting with listeners in the long run.
Marketing your podcast can also involve providing solutions to real-life problems. For instance, sharing productivity hacks or teaching your audience how to cook certain dishes are great ways of increasing exposure for your show. In addition, answering fan theories for popular movies, TV shows, or sports teams and providing answers could build trust with your listeners as they become familiar with you and familiar with answering their queries about them. Answering queries about popular films or TV shows, as well as questions from listeners, is another effective strategy that will build familiarity and trust among listeners and promote listening in any future installment of your show!

How Can I Market My Podcast?

How Can I Market My Podcast?

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