We Save New Podcasters Time and Resources By Curating Relevant Information and News About Podcasting and Related Products and Services.

podcast-big-logo
Please Share This Content with Your Friends, Family, or Business Associates

Uncovering Spotify’s Podcast Audience: Tune In to the Latest Trends

By Tom Seest

What Is The Target Audience For Spotify?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcasters have access to several metrics that allow them to evaluate how well their podcast is doing, such as Starts, Streams and Listeners. These measurements allow podcasters to assess its popularity as well as gauge its loyal fan base.
Podcasters cannot see their listeners’ contact details like musicians can, so in this article we’ll look into how podcasters can find out who listens to their shows on Spotify.

What Is The Target Audience For Spotify?

What Is The Target Audience For Spotify?

Who’s Tuning In? Uncover Your Spotify Podcast Audience

Podcasts are an effective way of reaching a wide audience, allowing downloads across smartphones, laptops and streaming platforms such as Spotify or Apple Podcasts. Podcasters can monitor how their episodes are performing by reviewing statistics like total listens and episode rankings while tracking audience data like age and gender demographics.
Number of listens for podcasters is of great significance in determining whether their podcast is engaging enough for listeners. But listeners may only pay attention for part of an episode (e.g. the first few minutes or they may opt out altogether) so this data must also be considered alongside metrics like average playback time and retention rates.
Log into Libsyn’s dashboard and click on the “Podcast” tab for more detailed podcast analytics. Here, you can view your episodes sorted by total plays – this makes it easy to identify popular episodes and improve content creation. Plus, episode-specific analytics provide valuable insight into audience engagement; helping you assess whether listeners are engaged with particular episodes or across an entire series.
Your podcast’s geographic stats by country provide a useful indicator of where its listeners reside, providing podcasters with invaluable data that enables them to produce more relatable content for their target audiences, such as athletes or parents. This data can also prove essential if your show targets specific groups such as athletes or parents.
Podcasters can access this data, but are restricted from seeing any personal details about their listeners – such as name or unique alphanumeric username. This measure protects listeners‘ privacy; however, third-party tools exist that can assist podcasters with tracking demographics of their audiences.

Who's Tuning In? Uncover Your Spotify Podcast Audience

Who’s Tuning In? Uncover Your Spotify Podcast Audience

Who’s Tuning In? Discovering Your Spotify Audience

As a podcaster, you can track how well your episodes are faring on Spotify by keeping tabs on streams and downloads. This data will allow you to track progress while honing in on demographics of listeners – you’ll know exactly who each episode reaches, how long people listen for, etc. All this data can be seen within an analytics dashboard.
Total plays is another crucial metric of podcast success, representing the sum total of downloads and streams across all platforms. It provides a good measure of its popularity; with updates happening each day. You can view this data in your podcast analytics dashboard along with top episodes by play count for comparison against competitors.
Your podcast listeners can also see how much money has been earned by them through advertising; this data will be updated daily, allowing you to calculate revenue from ads and make informed decisions on advertising strategies and revenue models. Furthermore, it reveals how your listeners interact with your podcast – such as who clicks links or downloads bonus content.
As part of your podcast creation process, selecting a high-quality audio file is crucial to providing listeners with a pleasant listening experience and increasing downloads and views. MP3 format with at least 192 Kbps bitrate should be ideal; additionally any extra noise or hum should be removed to achieve an ideal listening experience for listeners.
Spotify goes beyond basic metrics to offer more detailed audience data for podcasts. It provides details such as unique users and their locations; gender and age filters allow for targeted marketing efforts; as well as gender and age filters to focus your marketing. But it is yet unclear how this data will be utilized by Spotify in terms of artist benefit; for instance it remains undetermined if artists may offer subscription services which give fans the option of signing up with mailing lists directly through Spotify.

Who's Tuning In? Discovering Your Spotify Audience

Who’s Tuning In? Discovering Your Spotify Audience

Who’s Tuning In? Discover Your Spotify Audience!

As a podcast host, Spotify Audience Analytics allows you to monitor listener metrics and demographic information that will allow you to make smart decisions regarding content creation, show performance improvement and gain a deeper understanding of your target audience.
It’s an effective way to monitor how well your podcasts are doing and can also assist in planning future episodes. Metrics available include Starts, Streams and Listeners – with streams defined as anyone listening for at least one minute – whether unique or average listeners counted against that metric.
As well as metrics, Spotify Audience Analytics allows you to track which episodes are most popular with listeners and gain insight into which topics most resonate with listeners and which need further development. Plus you’ll be able to track which countries, genres, devices and languages they’re listening from!
Spotify also provides useful podcast statistics, such as how many times a podcast was played over seven, fourteen, thirty or ninety days and how many unique listeners and downloads each episode had – which can help if you plan to monetize it! These metrics are particularly essential if your goal is to monetize it.
An average podcast length can also provide valuable information, helping you determine whether changes need to be made to your format or new material produced for your show. Furthermore, this data may also assist with selecting an advertising option suitable for your podcast.
Gather insights about your audience’s age range, gender composition and location to provide more targeted content to your listeners.
To start tracking listener data, it’s essential that you create a Spotify account. Creating one on either their website or via mobile application is quick and simple – you just need your name, email address and display name (optionally linked with Facebook or Google for extra convenience!). Plus you can even link both accounts together for even easier account setup!

Who's Tuning In? Discover Your Spotify Audience!

Who’s Tuning In? Discover Your Spotify Audience!

Who’s Tuning In? Uncovering Your Spotify Listener Demographics

Podcasters can see the number of listeners subscribed to their show, but cannot identify individual listeners for privacy and security purposes. Therefore, it’s vital that podcasters provide an open forum where discussion and listener feedback can occur in an effort to ensure content remains relevant for listeners.
The Spotify for Podcasters dashboard provides personalized data on the performance of your show, such as overall stats as well as episode-specific ones, such as total plays (automatic downloads or actual listening) and average listen time per episode. Furthermore, an audience retention chart gives an indicator of how engaging and enjoyable each episode was received by your listeners, providing valuable insight for improving future episodes.
Your dashboard allows you to easily track all your episodes by simply clicking them, giving an accurate picture of their performance. It displays top-performing episodes, average listen time and demographic data for every one, helping you to improve content creation and expand audiences.
Alternatively, if an episode receives high playback but low listenership numbers, you could revisit its subject matter with different approaches or bring in another guest that could enhance the discussion. You could also look at an audience retention chart to assess if one episode loses listeners at certain points and use that information to enhance future podcast episodes.
On your dashboard, you can quickly see your most-played episodes and their play counts based on when they were published. Additionally, you can filter most-played episodes by country if that’s helpful when building an international audience and even view genre information for each episode to figure out which topics your target audience prefers listening to most!

Who's Tuning In? Uncovering Your Spotify Listener Demographics

Who’s Tuning In? Uncovering Your Spotify Listener Demographics

Please share this post with your friends, family, or business associates who are new to podcasting or just starting a podcast.