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Unlock the Secrets to Getting Your Podcast on iTunes!

By Tom Seest

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcasting can be an engaging way to explore something new or stay up-to-date with favorite programs. If you’re considering starting a podcast of your own, here are some helpful guidelines that should get the ball rolling.
Apple does not reveal their exact criteria for choosing episodes for their New & Notable section, however it appears they place great weight on subscriber numbers, downloads, and positive reviews within eight weeks after your podcast launches.

Want Your Podcast Featured On Itunes?

Want Your Podcast Featured On Itunes?

Ready for the Spotlight? Submit Your Podcast to iTunes!

As soon as you create a podcast, it’s crucial that it appears in as many directories as possible so listeners can easily discover it. Apple’s iTunes directory represents more than 43% of podcast downloads; to submit to iTunes, you’ll need an RSS feed and Apple ID; either create one specifically for your podcast or use one of your existing personal accounts; once you have either, log into Podcasts Connect.
This dashboard allows you to manage the metadata associated with your podcast, which makes it visible in directories like iTunes. After signing in, simply click the big + button and add your podcast directly onto iTunes – fill in some basic details about your show, such as title, description, and artwork, before validating and then submitting.
Once submitted, it can take several days before iTunes recognizes your podcast. To speed this process up, we advise submitting it at least three days in advance of when you plan to launch; this allows a buffer in case any delays or technical difficulties arise during launch day.
Manual submission of your podcast can also be made to other directories, including Spotify, Google Podcasts, Stitcher, and iHeartRadio. Each has their own submission process that may differ slightly from iTunes submission process; most will follow similar procedures. Some podcast directories require only a URL, while others require you to sign up and create an account; it is important that before submitting, you read through their submission guidelines in order to avoid being banned or having your podcast rejected from publication. Many podcast directories will reject your submission if it is too similar to another already present or doesn’t contain unique enough titles; others might decline if inappropriate language or content is present. If there are any issues with your submission, contact their customer support team directly – their contact info can usually be found on their websites.

Ready for the Spotlight? Submit Your Podcast to iTunes!

Ready for the Spotlight? Submit Your Podcast to iTunes!

Are You Maximizing Your Podcast’s Exposure on iTunes?

Podcasting allows you to produce an audio file that can then be downloaded onto computers, portable media players or smartphones – such as an app on a smartphone. Each audio file (known as episodes) includes both actual content as well as metadata that helps iTunes catalog and organize your podcast for you.
Before your show can be listed on iTunes, it must first be hosted with a provider. While a subscription fee will typically apply, most providers provide discounts for new podcasters and will also help with all aspects of hosting, editing, and publishing your podcast.
Podbean, Blubrry and LibSyn are three popular podcast hosts that offer easy interfaces for uploading, editing and publishing your podcast with tools for managing subscribers, downloads and ratings. Many also allow customizing iTunes download links which is particularly important given that each episode of your podcast may have its own URL which impacts search rankings for certain keywords.
Once your podcast is ready to submit, login to Apple Podcasts Connect using an Apple ID you will use exclusively for managing podcast listings. If you have multiple Apple IDs, consider creating one specifically dedicated for podcasting so it doesn’t get affected by personal Apple account settings.
Once logged in, click the big + button to create a podcast. You will be asked for your podcast RSS feed link before being asked to validate it – this ensures your feed contains all necessary data without errors or warnings being flagged up.
Once you’ve entered your podcast details and clicked “Submit”, it may take 24 to 48 hours before it appears in iTunes and must pass a screening process before it can appear in searches for specific keywords. In the meantime, it would be prudent to promote your podcast through email newsletters or social media posts to make listeners aware that it’s available through iTunes.

Are You Maximizing Your Podcast's Exposure on iTunes?

Are You Maximizing Your Podcast’s Exposure on iTunes?

How Can You Boost Your Podcast’s Visibility on iTunes?

Everyone who’s ever listened to a podcast knows that hosts often ask listeners to rate and review the show, which can be an invaluable way to support your favorites and get discovered by new listeners. Although how exactly ratings and reviews help is still unclear (Apple does not disclose this), ratings seem to play a large part in making podcasts stand out within Apple Podcast app and make their way up the charts.
Rating and reviewing podcasts is quick and simple with the Podcasts app on mobile device. Simply navigate to a show in your subscription list (or searchable episodes), scroll down until you find “Ratings & Reviews,” tap stars for ratings, then enter brief comments in the prompt that appears – adding titles as desired is also available!
Apple Podcasts website also allows you to rate and write reviews. Simply navigate to your podcast of choice and click on “Rate this Podcast”, where a “Rate This Podcast” icon will appear; optionally you may also give it a title as you give feedback.
Even without an Apple device, you can still rate and review a podcast on Spotify. Simply visit its landing page (not an episode page) and scroll down to the “Ratings ” section, where you can either click one of five stars or write your review in the prompt provided.
If you’re a podcast creator, iTunes may just be the starting point. There are various services out there to help promote, distribute and monetize your show – some free such as Anchor while others provide paid plans with additional features and analytics. Before committing to one service provider over another, be sure to read their Terms of Service agreement before making your choice.

How Can You Boost Your Podcast's Visibility on iTunes?

How Can You Boost Your Podcast’s Visibility on iTunes?

Are You Ready to Boost Your Podcast’s Visibility on iTunes?

An effective way to expand your audience reach and build listenership is ensuring your podcast is featured in iTunes podcast directory. Since this directory is the one most people access on their iPhones, getting your show featured here as soon as possible is key – plus the process can be completed within just minutes!
Log into the Apple Podcasts Connect home dashboard using either an Apple ID or create one prior to starting this process. When ready, click “New Show” from the left side and enter all relevant information, including title, categories, language, media copyright/copyleft copyright, website link/explicit disclaimer information, etc. When finished, click the “Validate” button to ensure your feed is error-free and save your work!
Next, it is necessary to add a cover image for your podcast episode. Make sure this image is of high-quality and size appropriately; Apple Podcasts requires that this be at least 1400 pixels by 1400 pixels square cropped photograph and either PNG or JPEG file type.
After entering all relevant information, click “Submit” to submit your podcast to iTunes Podcast Directory. Please allow 24-48 hours for it to appear there; in order to increase rankings on iTunes, encourage listeners to rate and review it – this will make your show stand out in top-rated and noteworthy charts and help your show reach higher positions.
iTunes playlists can also help boost your rankings by making it easy for listeners to find and add your podcasts directly into their libraries. Quality reviews help increase rankings; just don’t spam Apple’s Top 100 chart with them; their ratings monitor ensures fairness and accuracy!

Are You Ready to Boost Your Podcast's Visibility on iTunes?

Are You Ready to Boost Your Podcast’s Visibility on iTunes?

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