You Won’t Believe How Many Podcast Listeners Is Considered Good!
By Tom Seest
How Many Podcast Listeners Is Good?
At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.
Podcasts have become a daily part of life for many people. People listen to podcasts while driving, working out or doing housework – they even listen while watching television!
Downloads are a key metric for podcasters. Unfortunately, however, measuring them is more complex than measuring social media metrics like likes or views.
Research in podcasting shows that people typically consume no more than eight podcast episodes each week.
How Many Podcast Listeners Is Good?
Table Of Contents
What Drives Podcast Downloads?
Download numbers can provide a valuable indicator of a podcast’s popularity; if it doesn’t receive many downloads, chances are your content and marketing strategy could use improvement. However, remember that download figures may not provide as accurate data as other metrics like social media followers and YouTube video views.
Social media platforms count anything within half a second as a view or like, while podcasts only track actual downloads – meaning your social media numbers could far outstrip actual download numbers.
Also keep in mind that different podcast hosting services measure downloads differently; some will count a download if even just a second of audio is downloaded while others only count when an episode has been completely played through. Therefore, make sure that any podcast statistics you are reviewing are IAB-certified (Ausha certainly is!).
General consensus among podcast experts considers podcasts with over 9,000 downloads to be among the top 5%. If your show is garnering many downloads, chances are high it could become part of iTunes charts and rank high up the ladder.
Downloads provide not only an indicator of your podcast’s reach, but also of its quality. After all, each episode requires time and effort from its creators; as such, it’s imperative that they produce episodes that are of high quality and engage listeners.
Podcast listeners tend to be highly engaged audiences. These individuals tend to be tech savvy and willing to invest their time listening to long-form content that requires investment on their part – making them ideal targets for advertisers and marketers.
Therefore, podcasting has rapidly become one of the fastest-growing forms of content consumption. Thanks to its immense audience and potential revenue potential, more people than ever before are beginning to create and host their own podcasts.
What Drives Podcast Downloads?
How Many Different Listeners Each Episode?.
Podcasts have quickly become an immensely popular form of media consumption. According to Edison Research’s Infinite Dial 2022 survey, 62% of American adults have listened to a podcast at some point in their life – an astounding figure which shows just how widespread podcasting has become in our culture.
As a new podcaster, these numbers may seem intimidating. While they provide a good indication of the number of listeners tuning in to your episodes, these figures don’t always represent how big of an audience your podcast could have; it depends on its subject matter and size of audience potential.
Keep in mind that podcast listeners tend to fall within a specific demographic; typically younger, affluent and highly educated individuals. If your podcast does not cater to this audience segment, its audience could decrease drastically.
Additionally, it’s essential to keep in mind that podcast listeners tend to be extremely busy individuals. Unlike most online content, podcast episodes require significant commitment from listeners, meaning they have very little free time available for your show – which means you need to ensure its message is clear and compelling in order to hold their interest.
Even with these challenges in mind, it is still possible to build your audience over time if you produce quality episodes and put in the effort required. Patience will be required as results may not come as quickly compared to more established podcasts.
As an effective way of measuring how engaged your audience is with your podcast, examining their downloads and streams on podcast apps is an effective way to understand their response. Most apps include analytics tools that enable you to see this data; some even provide averages and top episodes for individual shows!
One way of measuring how listeners are responding to your podcast is to explore their social media accounts. Many hosts of podcasts maintain Instagram or TikTok accounts where they post updates about the show, giving an indication of whether listeners are engaged with it or if your show might not be right for them.
How Many Different Listeners Each Episode?.
How Many Eager Fans Await Your Podcast?
As podcasting becomes a mainstream medium, more and more people want to enter the industry. Competition for audiences becomes fiercer as more podcasters enter; but there are ways you can stand out and attract listeners with your show. One essential strategy is making sure it has high-quality episodes regularly uploaded; another tactic would be cross-promoting your show with similar podcasts that may attract listeners who might also appreciate hearing yours.
Track the number of subscribers to your show. This provides an indication of who regularly watches and enjoys hearing your episodes; but keep in mind that not everyone may subscribe every episode – don’t feel discouraged if your podcast doesn’t have a high subscription rate!
Additionally, it’s also worth tracking how many people download your podcasts as this provides a more accurate measure of who’s actually listening to your program. Furthermore, track how often it gets played as this will give an indication of its popularity and playback rates.
Apple podcasts and Spotify charts provide another means of measuring a podcast’s popularity; however, bear in mind that these charts only account for shows being streamed through those apps; even if a show has many subscribers but only makes an appearance through other means such as email newsletters, it won’t show up in those charts.
Though it’s difficult to pinpoint exactly how many podcast listeners exist, it is evident that they are rapidly growing. Subscription rates continue to climb and time spent listening is also on the increase – up 80% from 2017. Podcasts continue to gain in popularity among Americans, and are forecasted to expand throughout 2023.
How Many Eager Fans Await Your Podcast?
How Many Followers Share Your Podcast?
Podcasts have quickly become an extremely popular way for consumers to access audio content. Easy to create and access across a range of devices, they also make for simple sharing among friends and colleagues. Furthermore, podcasts have proven more successful at reaching listeners than other types of audio such as radio; an advantage especially beneficial to small businesses looking to reach a wide audience on a budget.
Marketing your podcast requires having a comprehensive plan. There are various strategies you could employ, but when choosing one that will best support your long-term goals it’s crucial that it fits. If short-term results are what you seek then paid advertising might be best; otherwise focusing on building relationships and producing engaging content should be top of mind.
Promoting your podcast on social media is an excellent way to expand its listenership, as is including links in all marketing materials – website or emails, etc – that promote it and drive downloads.
Hosting guest interviews is another effective way to expand the popularity of your podcast, giving it more of an individual feel while forging relationships between brands and listeners. Furthermore, guest interviews provide you with an opportunity to discover new topics while widening your network.
If you are having difficulty finding suitable guests for your podcast show, ask friends and family for suggestions. Alternatively, reach out to other podcasters in your niche and see if any are willing to include you on their show.
While TikTok has seen dramatic surges in its popularity due to its short video format, podcasts have grown gradually but steadily over time. They have become part of daily life for millions of Americans as an engaging way of staying informed, entertained, and engaged while on-the-go – 41% listen monthly while 28% weekly and on average listeners listen to 11 episodes during each session session! Comedy podcasts top the charts for popularity while society & culture topics and news episodes also rank highly with audiences.
How Many Followers Share Your Podcast?
Please share this post with your friends, family, or business associates who are new to podcasting or just starting a podcast.