Podcast Ranking Secrets
By Tom Seest
How High Is Your Podcast Rank?
At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.
Podcast rankings can provide a way to assess the success of your show, secure monetization and advertising deals, and broaden its audience base.
Apple’s Top Shows and Episodes rankings take various criteria into account. For instance, they consider listening, completion rates, ratings, and reviews in their evaluation process.

How High Is Your Podcast Rank?
Table Of Contents
What Makes Podcharts the Go-To Ranking Tool?
The Podcharts website makes it easy to check your podcast rankings in any country. It compares your ratings against those in similar categories and highlights whether your ratings are improving over time. Plus, with an account you can keep an eye on future fluctuations!
Podcast charts are an effective way to monitor your show’s popularity and success, helping podcasters broaden their audience and reach. Top-ranked shows also benefit from greater publicity and have higher return-on-investment returns in terms of marketing efforts.
Podcharts works by keeping tabs on iTunes podcast rankings for each country and compiling an easy-to-use ranking tool for each podcast genre in each country, showing downloads, plays and subscriptions along with reviews and ratings of podcasts available there. Free and available in all languages worldwide Podcharts also features an easy charting tool so you can track how your own podcast has performed over time.
Keep in mind that many podcasts that appear in these charts have already established themselves and may require significant audience growth to rise to the top of their categories. Achieving entry to these charts is key, but building up an audience quickly should also be prioritized – which explains why launching an effective campaign rather than spreading information in small increments is crucial for success.
iTunes charts can be more complex; they’re calculated based on subscriptions and listens, with an emphasis on new listeners. While Podcharts provides a thorough breakdown of Apple Podcasts algorithm, it remains difficult to fully grasp exactly how the charts function.
Typically, having more subscribers will increase your standing in these categories; however, there can be exceptions; Rob Walch (The Feed, episode 54) believes that Apple’s New & Notworthy lists are hand-curated and that it would be impossible to “game” them.
Podcharts allows you to see your podcast’s current rankings and compare them against last week. Furthermore, you can set notifications when your podcast reaches the top of a category – this way, Podcharts helps optimize it for the iTunes Store and other platforms.

What Makes Podcharts the Go-To Ranking Tool?
How Can Chartable Boost Your Podcast Rankings?
Podcast rankings are an indicator that your content has reached a broad audience, so keeping tabs on them can help you understand whether your marketing strategies are working or not. Ranking among the top ranks can also help your podcast grow rapidly – top-ranked podcasts tend to experience increased organic reach and exposure, as well as likely to attract sponsors or advertisers more readily than lesser-ranked ones. Keyword research tools like Google Trends, Answer the Public, and Keyword S****** can assist with uncovering keywords pertinent to your podcast that you can optimize into its title, description and show notes to increase search visibility.
One of the key components in determining your podcast’s rank is choosing appropriate categories. While restricting yourself may seem restrictive, this will open your podcast up to relevant audiences and help them find you faster and avoid confusion among your listeners. Furthermore, choosing consistent categories across platforms will help your listeners easily locate you without becoming lost in a sea of options.
Apple’s ranking algorithm takes many factors into consideration when ranking episodes, including the number of new subscribers and average weekly listens of episodes. Subscriber engagement is particularly crucial; subscribers who find your show engaging will more than likely recommend it to friends and colleagues, further increasing its overall rank.
Charitable provides the perfect solution to assess your podcast’s ranking. This service pulls data from multiple international Apple Podcast directories and displays it all on one page; plus there’s an historical chart to see how well your show has done over time – plus updates each Wednesday so you can stay abreast of your progress!
Podkite is another useful tool for monitoring podcast rankings. This site lets you view charts from around the globe and provides weekly reports for indie podcasters as well as pro and enterprise accounts.
Podkite features an intuitive user experience with its straightforward and user-friendly interface, offering rankings from Apple, PodCharts, Spotify and other directories in a single page. Navigating between charts is made simple using dropdown menus on the left-hand side of the screen, or you can select specific episodes or platforms for display.

How Can Chartable Boost Your Podcast Rankings?
How Can Podkite Help You Track Podcast Rankings?
Podcast rankings provide an important indicator of how well your show is doing, demonstrating whether its target audience is listening and enjoying its content, helping inform marketing decisions, and measuring recommendations of others to others. However, rankings cannot provide an absolute measure of success as there may be other factors at work that influence it.
Podcast rankings primarily consider downloads and followers as key metrics. A higher rank can make your podcast easier for listeners to find and increase chances of reviews and ratings; however, increasing it should never be done solely for its own sake; focus instead on producing great content and marketing it effectively.
Podkite is an online service for monitoring and analyzing podcast rankings. Its dashboard offers you a macro view of the podcast ecosystem, displaying chart rankings across platforms and categories as well as tracking competitors’ rankings and providing email updates of rank changes for yourself or competitors.
This website is easy to use and offers plenty of information about your podcast show. You can use it to track its performance across countries. Furthermore, its Search Engine Optimization feature suggests keywords to use; and finally its Social Share button makes promoting it simpler than ever!
There are various ways to keep an eye on a podcast’s rankings, but Podkite stands out as an efficient solution that doesn’t cost time or money to use. Their daily updated dashboard email provides you with an up-to-date snapshot.
Podkite is a fantastic tool for podcasters and producers. With features like Kitelinks – shorten links that make them easier for listeners to remember – this tool makes improving podcast visibility much simpler. Plus, this can also track which marketing channels are working effectively!

How Can Podkite Help You Track Podcast Rankings?
How to Discover Top Podcast Rankings on iTunes?
Podcast rankings are an important indicator of the effectiveness of your marketing campaigns for podcasts. When your podcast ranks near the top in its category, listenership increases exponentially compared to shows below it. Tools like Podcharts and Chartable allow you to monitor this information. Podcharts monitors rankings from Apple Podcasts, Spotify, and Google Podcasts as well as website visits and download activities correlated to them to give a comprehensive picture of success for you as a podcast publisher; additionally, it shows trends over time as well as provides weekly reports!
Reaching iTunes top charts can increase downloads and attract new subscribers, as well as increase potential sponsors and advertisers’ interest. But to achieve real growth beyond simple download numbers, focus on increasing ratings, reviews, and subscriptions by promoting your podcast through social media and other platforms as well as using SEO tools such as SEMRush for keyword research.
Check your Apple Podcasts ranking by visiting the iTunes store in the menu bar. Select “Top Podcasts” for a list of popular podcasts, then select your category to view a list of top podcasts in that particular niche.
To increase your chances of appearing on podcast charts, aim for the top 50 in each genre. If your show can reach that status within its genre, there’s every chance it could make its way onto overall charts as well. Most importantly, just continue growing your podcast!
There are numerous methods available for checking podcast rankings on iTunes, but one of the easiest and most reliable ways is with Podcharts. This software tracks Apple’s chart rankings to give a comprehensive analysis of your ranking over time as well as tracking daily fluctuations in rank changes.

How to Discover Top Podcast Rankings on iTunes?
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