Unlocking Morbid Podcast’s Revenue Secrets
By Tom Seest
How Does Morbid Podcast Make Money?
At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.
Autopsy technician Alaina and hairstylist Ashleigh created Morbid to share their passion for true crime with others. Thanks to their chemistry, research, and humor-infused approachability of Morbid’s podcast episodes make the listener experience enjoyable and informative.
No matter the genre of your podcast, conducting extensive research on any given subject is critical in creating trust with your audience and convincing them of your knowledge. This will allow them to feel assured in you as an authority figure.
How Does Morbid Podcast Make Money?
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How to Make Money with a Podcast?
Successful podcasts employ multiple monetization strategies to ensure they have a diversified income source. This provides protection from being dependent upon one revenue source being cut off unexpectedly – say YouTube decides to block their content – as well as striking a balance between financial ambitions and the integrity of the podcast.
Advertising and sponsorship deals are one of the easiest and most lucrative ways for podcast hosts to generate revenue, requiring minimal work from them and only minimal negotiation by podcast ad agencies. Podcasters may also pursue affiliate marketing opportunities; these work particularly well if their podcast has an established niche audience; the key here is finding products that relate well with them and can add value; this way your listeners are more likely to purchase what you offer them as affiliate products.
By hosting live events and conferences, another way of monetizing a podcast is hosting live events that connect with your community while making money – this strategy works best with established podcasts with a substantial fan base.
My Favorite Murder, an extremely popular true crime podcast with a hugely devoted following and frequent live events sold out, stands as an excellent example. Although its hosts, Alaina and Ash, may cover macabre topics such as murder investigations, they remain well known for their respectful approach while using humor to avoid mocking victims or their families; such behavior should never be seen as offensive or disrespectful to anyone involved in these investigations.
The success of the podcast has led to an explosion of merchandise sales, such as T-shirts and coffee mugs. Additionally, its hosts are working on writing a book and publishing an anthology; free episodes as well as “Listener Tales,” where listeners submit stories are also offered free episodes and “Listener Tales”. Furthermore, Morbid, their spinoff podcast that tackles similar subjects but with lighter, more humorous tones has resulted from its success.
How to Make Money with a Podcast?
How Does Morbid Podcast Stand Out?
The Morbid Podcast is an award-winning podcast that delves into creepy history and murder cases with in-depth research and humor, making it the perfect option for true crime fans who like a good laugh while they listen. Available across multiple platforms like Apple, Spotify and YouTube – its popularity has drawn sponsors who offer advertising spots – not to mention having amassed an extensive following across social media!
While the podcast has its critics, its huge following and success have led to considerable profit for its creators. Aside from advertising revenue, Live PD sold-out live events and wrote a book. Hosts Alaina Urquhart and Ashleigh Kelley are known for being compassionate towards victims while lightening up proceedings with humor.
These podcasts do a remarkable job of humanizing victims and discussing their lives prior to being victims in crime-based stories, unlike many true crime podcasts that focus solely on perpetrators. By doing this, their audiences feel as if they know the real people behind headlines more easily and can empathize with them more readily.
Note that this type of podcast may not appeal to everyone; while it can be entertaining for listeners, it could also be distressing for others. Before embarking on your own, be sure to conduct extensive research in your niche by reviewing other similar shows and taking note of what works and doesn’t. For instance, having a script for each episode helps cover all relevant details while potentially ending up with inaccurate or boring narratives; therefore, it is also wise to think carefully about whether the tone and style fit with your target audience so as not to make mistakes that could cost your podcast its success.
How Does Morbid Podcast Stand Out?
How Does Morbid Podcast Keep You Coming Back?
Sponsorships can be an extremely profitable way for a podcast host to monetize their show. While initially these may be difficult to secure, once established advertisers will come calling and offer higher rates. Aside from sponsorships, podcast hosts can also make money through affiliate marketing – this method involves referring listeners to products or services with commission payments made directly back to them by each sale made.
This podcast has developed an enthusiastic following among murder mystery enthusiasts, drawn in by its hosts’ dry humor and inquisitorial approach. They frequently sell-out live events, co-publish a book together and have even become an unlikely political influence, with candidates such as Andrew Yang and Tulsi Gabbard receiving increased exposure after making guest appearances on this program.
Morbid Podcast hosts have an intimate connection with their listeners, often referring to them as their best friends. This gives each episode an intimate campfire-esque feel, contributing significantly to its popularity. Furthermore, their research is thorough, and humor always brings lighthearted relief during emotionally charged discussions.
Alaina Urquhart and Ashleigh Kelley introduced five podcasts under their Morbid Network in 2022. Known for being humorous true crime shows, Erie Reader, Vogue, and Bleeding Cool all highlight it regularly as recommended podcasts.
The Morbid podcast covers everything macabre from serial killers and hauntings to murder mysteries and the dark side of history. Additionally, its hosts discuss conspiracy theories, paranormal activity and weird history among other topics.
One episode features the case of Tamla Horsford, who was murdered by her boyfriend in an apparently suspicious fashion. The hosts discuss Forsyth County law enforcement’s mishandling of their investigation and use their expertise as autopsy technicians to bring details about her case alive for listeners.
Alongside its regular morbid episodes, this podcast also offers special holiday and bonus episodes. Recently, hosts have featured episodes focusing on Charles Manson and occultism as part of this effort.
How Does Morbid Podcast Keep You Coming Back?
How Do They Maximize Affiliate Earnings?
Podcasts have quickly become a great way to stay informed and entertained, while they can also serve as an important revenue stream for their hosts. How much a podcast makes depends on its target audience as well as the monetization strategy adopted; common methods of earning revenue with podcasts include sponsorship and advertising revenue, online courses/coaching/coaching programs/physical products sold, crowdfunding donations/donations or affiliate marketing (using Social media links and link management platforms like ShareASale/Clickbank can help track performance).
The top podcasts fall into three broad categories – comedy, education and news – with top podcasts earning millions each year from their audiences. For instance, The Joe Rogan Experience boasts over 190 million downloads per month and earns over $30 Million annually; My Favorite Murder also enjoys similar popularity but generates less monetary reward.
Podcasts can generate revenue not only through advertising revenue but also from premium content such as subscription services like newsletters or audio episodes. Podcasts with an established following may even raise funds through crowdfunding platforms like Patreon or GoFundMe, providing new podcasters with an effective means of making money while they build their audience.
Morbid is an audio podcast that examines some of the most disturbing real-life events. With episodes covering serial killers, horrific crimes, and unsolved mysteries – as well as its dark subject matter and dark sense of humor – Morbid has amassed a large following and even produced its own book!
Barstool Sports produces this podcast through a partnership with Spotify for streaming purposes and with Wondery for additional episodes each week, scheduled to debut three times each week as per this deal. Furthermore, hosts plan on debuting individual shows on topics such as astrology or old-time murder cases in order to attract new audiences.
How Do They Maximize Affiliate Earnings?
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