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Unearthing Google Podcasts’ Hidden Gems

By Tom Seest

Have You Discovered Google Podcasts Yet?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Google podcast is a free app that makes staying informed easy by offering daily news updates and new, interesting topics to listen to. There’s even an area for exploring your listening habits and receiving recommendations based on them!
This app comes equipped with several handy features that let you personalize your experience, including trimming silence and playing at various speeds. Furthermore, you can start back where you left off in an episode.

Have You Discovered Google Podcasts Yet?

Have You Discovered Google Podcasts Yet?

Why Should You Tune into Google Podcast?

Google Podcast app is a free service that enables users to listen to audio content while on the move, offering convenient listening opportunities whenever and wherever users choose. With user-friendly navigation and customization features that adapt the app to its listeners’ specific needs and search and discovery functions that make discovering new shows and keeping up with favorite podcasts simpler for all, this app makes an excellent choice for beginners as well as experienced podcast listeners alike.
Google continues to diversify across various online platforms and recently made an impressive investment in podcasting. They established the Google Podcasts directory as well as offering tools to help podcasters grow their audiences. One such tool is a podcast manager which lets podcasters track key metrics such as listener retention and search performance as well as audience demographics and keywords they are using to find their shows.
Google Podcasts is one of the world’s most widely used podcast apps, surpassing Apple and Spotify in popularity. Being listed here means your podcast can reach millions of potential listeners worldwide! In order to be added, certain criteria must be fulfilled, such as being hosted on an HTTPS domain; including an image/description as well as a link back to your website is necessary to be added successfully to Google Podcasts.
Google Podcasts also provides an API that enables podcast publishers to integrate it with existing websites and apps, helping to increase audience and reach while simultaneously using it as a promotion tool on social media.
Google Podcasts app is compatible with both iOS and Android devices, offering recommendations based on your listening history as well as exploring topics of interest such as culture, comedy or technology. Episodes can be downloaded for offline listening with one tap; episodes may also be paused for 10 seconds at a time or skipped over 30 seconds without disrupting playback.
Before publishing your podcast on Google Podcasts, it is necessary to verify that you own its RSS feed and submit it for indexing by Google Search Console. Once indexed, it should appear both under For You and Explore in Google Podcasts; it could take up to seven days for it to show up on the app.

Why Should You Tune into Google Podcast?

Why Should You Tune into Google Podcast?

Why Should You Start Using Google Podcasts?

Google Podcast is a free service offering an extensive library of podcasts. With features that make finding new shows and exploring topics easy for listeners, its search engine provides results tailored to individual user preferences as well as those suggested by its algorithms.
Google Podcast’s new feature lets you easily organize and manage your queue and downloads with its simple yet user-friendly interface featuring podcasts from every genre arranged in a grid view for convenience. Furthermore, its playlist feature allows you to arrange episodes according to your preferred order in queued playlist. Finally, access to subscriptions and downloads via the Library tab is also provided.
Google Podcasts offers an ad-free listening experience, boasting excellent audio quality that you can customize according to your preference and ability to adjust volume as necessary. Plus, its smart speaker compatibility means voice control of episodes (for example, “Hey Google, play my podcast”).
Podcasts can be an excellent way to expand your reach and build brand recognition. By listing on Google Podcasts, your podcast can reach millions of listeners as the platform is solely devoted to podcasting. Plus, being discoverable in search results increases discoverability while strengthening SEO performance. To begin using this strategy for yourself, submit your RSS feed and claim your podcast; Google will send a code back so they can verify it later.
Once you’ve claimed your podcast, you can customize its listing by providing details like its description, episode numbers, and artwork. In addition, you can link back to your website or social media accounts so your audience can find and subscribe more easily.
Promoting your podcast requires using Google AdWords ads to reach a targeted audience and expand it, Descript for creating transcripts for hearing impaired listeners, ConvertKit for email marketing purposes to notify listeners about new episodes, meetups, or events, as well as email marketing services such as Mailchimp for marketing your newsletters and notifications to keep listeners up-to-date and ConvertKit to send newsletters out about events like meetups and newsletters about them all!

Why Should You Start Using Google Podcasts?

Why Should You Start Using Google Podcasts?

What Can Google Podcast Do for You?

Google Podcast, launched in 2019, is a free service that enables users to search for and listen to podcasts. With categories including For You, News, Culture, Education, Comedy and Technology available for exploration, it provides similar tools as Spotify and Apple allowing them to select genres to listen to popular shows or discover new ones – while offering users subscription options and accessing any episodes they missed before listening again later on.
Google Podcasts not only features audio snippets of each episode, but it also displays written transcripts for each one, which allows users to search for specific keywords within it and find relevant results more quickly and efficiently. This feature also helps with accessibility, which is especially important for people with hearing impairments; podcasts may rank higher on search engine results pages (SERPs); additionally, it allows people who can’t access audio files to find what they want more easily.
Show summaries can help boost your SEO efforts in several ways. Start with using your main keyword as the title, then including it in both the show description and show notes (especially as an opener!). Be specific with regards to which phrase(s) to include so as to increase chances of ranking for them and make sure they’re clear and concise!
As only 30% of users look beyond the first page of search results, it is critical that your podcast ranks high in SERPs. A successful SEO strategy requires both on-site optimization and off-site tactics (backlinks and social media engagement), plus regular blog posts and video content production.
Google unveiled their podcasting app in 2018 and began indexing podcasts in 2019 on Google Search Engine, but many podcasters have yet to take advantage of this opportunity to optimize their content for SEO. To achieve this, ensure your podcast covers a topic that people are actively searching for – this way your SEO ranking should increase accordingly.
Your podcast must also be registered with Google Search Console and claim its RSS feed in order for episodes from it to appear when users search for specific terms, such as podcast. Over time, Google may even drop the requirement that they specifically name “podcast” when entering queries related to podcast episodes in search results.

What Can Google Podcast Do for You?

What Can Google Podcast Do for You?

Why Should You Choose Google Podcast?

Google Podcast is a directory of podcasts that are available to use free of charge and provide listeners with an easy way to discover your show. To begin listing on Google Podcast, sign up with a hosting service that supports RSS feeds; many will include listing and distribution capabilities to other listening platforms as well. Once listed in the directory, your podcast can be easily accessible from Search, Assistant, and the App, allowing for maximum reach across devices or platforms.
After you submit your podcast to Google, allow several days or weeks for it to appear in Google Search and the podcast app. When it has been indexed, enter the verification code provided by Google into your email account associated with the feed of your podcast feed to verify your ownership of it.
If your podcast is not appearing in search results, another way is to submit it manually via Google Podcast Direct Link Generator. This tool will create a URL that listeners can share directly, though the process itself should take only minutes or seconds if approved by Google.
As an excellent first step, submitting your podcast to Google Podcasts and Stitcher are great starting points for reaching a wide range of listeners. Other apps, such as Deezer – a European streaming service supporting independent artists and podcasters – may offer features like cloud backup, robust audio customization options, and offline listening that may also benefit.
Google Search on mobile has recently implemented an update that has done away with podcast carousels in favor of podcast recommendations based on Google products, topics that are trending, and your listening history. While the new search feature might not be as visually pleasing as before, it still gives podcast producers an opportunity to attract listeners who may not even be specifically searching for one specific podcast.
Submitting your podcast to other directories, such as the Apple iTunes Store, may increase its chance of being discovered by listeners. Furthermore, these directories may provide invaluable insights into how it’s being searched and which keywords are working to bring in new listeners.

Why Should You Choose Google Podcast?

Why Should You Choose Google Podcast?

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