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Podcast Distribution Secrets

By Tom Seest

Can You Get Your Podcast Everywhere?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Once your podcast is recorded and edited to perfection, the next step should be to submit it to iTunes, Spotify, and any other appropriate directories. Submitting its RSS feed could bring in new listeners!
Podcasts are shows with one or more hosts discussing one specific topic every episode, typically with theme music and sound effects to give them a more professional appearance.

Can You Get Your Podcast Everywhere?

Can You Get Your Podcast Everywhere?

Have You Mastered the Basics?

After recording and uploading episodes to a host and creating your show’s RSS feed (an online home for your show), it’s time to publish it so listeners can find it. Submit it to multiple directories such as Apple Podcasts, Stitcher, Google Play Music, and Spotify so listeners can discover it easily – each platform offers different submission processes with specific audio file naming conventions, dimensions, and formats required of submissions.
Prior to launching your podcast, it is crucial that you clearly define its goals and intentions. Knowing who your target audience is will allow you to tailor each episode and craft a podcast description that encourages people to download and subscribe.
Once your podcast is ready to launch, make sure its RSS feed is valid and ready for submission by checking its validity with three episodes ready to submit. There are multiple ways of doing this. One option is building your own podcast website using tools like WordPress or Podcastpage which have plugins specifically for podcasters that integrate with Mailchimp or ConvertKit as great email marketing solutions to promote growth of the show.
Buzzsprout or Casted provides an efficient means of publishing podcasts. Their dedicated services handle your feed, hosting, and distribution while offering useful analytics to give a complete picture of how well your show is doing across platforms.
If you decide to opt for this route, be aware that they typically charge more than self-hosted sites; however, their extra money can help you track podcast performance more easily. Plus, they provide customized domains for podcasting with subscription plans starting as low as $9.99/month! You also gain access to their ad network – an effective solution for podcasters looking to monetize their shows!

Have You Mastered the Basics?

Have You Mastered the Basics?

Ready to Reach a Global Audience?

If you want to increase the audience for and monetize your podcast show, it is wise to be listed on all major podcast directories. Apple Podcasts and Spotify are two popular listening apps; by including yourself in both, you can increase visibility significantly. Some niche directories, like NASCAR directories, may help listeners discover shows they will like more easily, while general ones will allow listeners to find shows they find relevant to them.
Most podcast hosting platforms provide a feature to generate an RSS feed that can be submitted directly to podcast directories, while some require uploading the podcast onto an outside tool and submitter it for them instead. Using this feature is straightforward and simple – some directories accept submissions directly from podcast hosts while others require using third party tools which submit on behalf of creators.
Apple Podcasts, Spotify, Stitcher, Google Play, and Audible are among the premier podcasting platforms, and listing your show there will ensure that episode files are made available to anyone who downloads them through these platforms. Furthermore, tracking listener stats becomes possible – an essential factor if your aim is to generate revenue with your show.
Once your podcast is listed on all major platforms, it’s advisable to add it to a few smaller directories as well. Podchaser is one such directory with over 500,000 monthly active users – often known as the “IMDb of podcasts.” If your name fits the profile, consider submitting it to their directory.
Radio Public is another smaller directory with unique analytics features, offering quick and simple submission processes to get your podcast included in Apple CarPlay or Android Auto. Their submission form checks if it satisfies requirements such as similar content, proof of ownership, etc.
TuneIn, a semi-hidden podcast directory used by most Internet of Things devices like Amazon Alexa and Tesla cars, makes submitting podcasts easy; once approved by them, your show can become available on millions of Android and other devices worldwide.

Ready to Reach a Global Audience?

Ready to Reach a Global Audience?

Where Can You Share Your RSS Feed?

If you want your podcast to be available across various platforms, then providing all of them with your RSS feed is crucial. Podcast directories (and apps themselves) act as RSS aggregators who monitor for new episodes from your show; these aggregators then play your audio files for listeners – what we refer to as a “podcast player.
Directories typically list your podcast in search results and allow users to download episodes through native apps, while some even feature dedicated web pages that highlight reviews or provide other details about your show.
Submitting your podcast to various directories requires having an RSS feed URL that links back to your website. Podcast hosting services like Podcastpage make this process straightforward, and your podcast will soon be listed across various directories.
Submitting an RSS feed to directories requires providing specific details about your podcast, such as its title, description and artwork. These details will enable listeners to easily locate it while also categorizing it appropriately for search engines. Some directories require specific podcasting tags in your description in order for them to classify your show appropriately.
Submitting directly to some major directories is another effective way of reaching more listeners and driving downloads; however, most directories require manual submission from you.
Apple Podcasts, Spotify and Google Podcasts are among the most widely recognized directories for podcast submission. If you are considering submitting to these directories, be sure to carefully read their submission guidelines to make sure you meet their specific requirements, such as file format/size considerations as well as whether there will be explicit language or references to illegal drugs etc.

Where Can You Share Your RSS Feed?

Where Can You Share Your RSS Feed?

How Do You Reach a Larger Audience?

When publishing a new episode, upload it to your podcast-hosting website. WordPress, Libsyn, and Buzzsprout are excellent choices; some may offer more robust services, and all offer basic services like RSS generation and directory submission, while some also include other amenities like customer success managers or transcript services.
One factor that separates successful podcasts from unsuccessful ones is consistency. If your show releases episodes at regular intervals, listeners will quickly start anticipating your show and build trust with it. Finding an optimal schedule that suits both you and your audience can be tricky but will ultimately determine its success or failure.
Another way to create trust and create loyalty among viewers is by inviting guests on your show. Not only can this expand its reach and bring in revenue, but it can also generate buzz about it and give people reason to come back again and again.
Once your episodes have been released, it’s important to promote them effectively. You can do this via social media posts, emails, and advertising with podcasting networks that specialize in podcast advertising to provide targeted ads that appeal to your target audience.
Step four is to monitor and improve as necessary. Regularly measure download numbers, listener metrics, and any other pertinent data points to help assess where your show should go best while optimizing content creation, marketing efforts, and production efforts.
ConvertKit is an invaluable tool for measuring growth. Created specifically to meet the needs of podcasters, ConvertKit provides extremely helpful analytics that can help increase listener numbers. Their SmartLinks feature also makes tracking how many listeners click links within podcast episode descriptions easy – providing an effective and effortless way of seeing what is working versus what doesn’t.

How Do You Reach a Larger Audience?

How Do You Reach a Larger Audience?

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