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The Future Of Podcasting: Visual Content Rising

By Tom Seest

Can Podcasts Have Video?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcasting is often perceived as being solely audio content; however, video can provide a more engaging form of media that could help podcasters reach new audiences.
One way of creating a video podcast is through an interview plus b-roll format, but this requires additional equipment and post-production editing in order to seamlessly blend the visuals with audio content.

Can Podcasts Have Video?

Can Podcasts Have Video?

What about Adding Video?

Podcasts have proven an invaluable asset to marketers. Not only can they increase brand recognition and customer retention, they can also provide information not available elsewhere in media forms. With video streaming platforms becoming more widely adopted, podcasts are adapting their format by including more visual elements.
Podcast videos can add additional visuals to a podcast episode, including whiteboard animation or graphics, that help listeners better comprehend its contents. This allows listeners to more easily empathize with people or processes they might not otherwise comprehend and increase engagement by seeing physical reactions or enthusiasm from hosts of the show.
One way of adding video to a podcast is recording its audio portion with a static image as its background. This method works well for businesses new to podcasting who wish to test out this format; additionally, adding more content will draw in more visitors to your website and increase traffic flow.
Another popular strategy for video podcast production is using combined interview and b-roll footage to create an in-depth video podcast. However, this method requires more time and effort; for instance, when discussing data charts, you will have to add images to the editing software so they sync up with audio synchronization.
When creating a podcast, passion should always come first. Doing this will ensure you capture the interest of your target audience while providing something interesting, useful, and entertaining.

What about Adding Video?

What about Adding Video?

Can Static Photos Enhance Podcast Content?

Static photo recording differs from other video podcasting options on this list by simply playing back your audio file over one image. It is the easiest and cheapest way to add visual engagement without investing in additional equipment.
An image that draws viewers’ attention to your static photo podcast is key for its success, whether that means using video covers or still photos to communicate your podcast title or episode description. This strategy can especially prove effective for growing a YouTube presence where attracting new viewers requires striking thumbnails that attract their eyeballs.
Static photo podcasts may help increase discoverability for your podcast, but they don’t promote engagement with or build an emotional bond between listeners and your content as effectively. To increase listener retention and expand your audience further, incorporate elements like whiteboard animation or graphics that encourage viewer participation and interaction – including elements that allow audience participation such as whiteboard animation or graphics.
Conversational podcasts feature multiple hosts conversing together. Each host can take turns asking and answering each other’s questions, or engage in a lively dialogue about an issue or topic. A conversational podcast can be an effective way of engaging your target audience with your business, especially if notable guests share it across their respective social platforms.
Conversational podcasts can be an engaging and effective way to promote your business, yet recording one at home or on the road may prove challenging. For optimal quality recordings, basic video equipment including one or more cameras and computer with video editing software should suffice; some podcasters opt for multi-cam setups in their studios in order to capture multiple angles of an interview.

Can Static Photos Enhance Podcast Content?

Can Static Photos Enhance Podcast Content?

Is Video-Only Content the Future of Podcasts?

Podcasters can leverage video’s popularity across social media platforms to reach video-focused audiences by uploading their podcast content onto platforms such as YouTube and TikTok, though video podcasts can also be shared on other channels such as Instagram or Twitter – Joe Rogan Experience and Impact Theory are two popular examples that have made the switch to video.
As many podcasts opt for audio-only format, others have discovered that adding visual elements can increase viewership. Kid’s Explore, for instance, utilizes footage and animations to bring their story alive for children while StoryCorps podcast uses footage and interviews with real people to tell real life tales.
Video podcasts tend to be more costly to create than audio-only ones due to the additional expenses incurred from requiring camera, lighting and editing software; however, video can often prove more engaging for viewers by showing their host and guests’ facial expressions and body language during recording sessions.
One of the most popular forms of video podcasts is remote interview recording, in which an interview takes place between a podcast host and a guest who isn’t physically in the same room. These interviews can often be conducted using video conferencing software to facilitate long-distance interviews between hosts and guests who live far apart from one another. With the popularity of remote interview podcasts on the rise, it’s crucial that audiences are taken into consideration when switching over to video format; there are numerous tools available that will allow you to track engagement metrics for podcast videos.

Is Video-Only Content the Future of Podcasts?

Is Video-Only Content the Future of Podcasts?

Can Video Enhance Podcast Content?

If you want your audience to have something visual to help guide their listening experience of your podcast, video and audio are ideal formats. Your viewers will be able to follow along visually as they listen – making it easier for them to connect with you! Additionally, this format can also work well when featuring live reactions such as sports shows or actor interviews.
This method requires more investment in equipment and video editing software, but can produce highly engaging episodes. Zoom video chat software offers high definition recording with features like screen sharing that show viewers your desktop as well as audio from the microphone; video analytics allow for tracking viewer focus via heatmaps that display where viewers are paying attention in each video.
Utilise archival footage or b-roll footage as part of your podcast recording to add depth and context for viewers who might reference charts, movie clips, or any other element that requires showing on screen. Equipment required includes an interview camera with access to b-roll footage as well as video editing software.
Many podcasts have begun experimenting with fully-produced video episodes. Before making such an expensive commitment, however, it’s essential to assess both time and cost requirements involved with producing them. One podcast executive told Digiday that his company is currently conducting a cost-benefit analysis on fully-produced video podcasts; their current YouTube posts feature static image or waveform visuals while they play, yet plans may include expanding this type of content over time.

Can Video Enhance Podcast Content?

Can Video Enhance Podcast Content?

Explore the Benefits?

Video podcasting can be one of the most engaging forms of storytelling; however, its production costs can be the highest. Achieve high-quality video requires cameras, lighting and editing software in addition to additional time than with audio podcasting; but if your budget and ambition allow, this form can be an incredible way to reach new audiences.
There are various methods of creating podcasts, with most using an “in-studio” approach. This involves recording video footage of hosts and guests inside a studio before using post-production to combine it with an audio track of the episode of podcasting. These podcasts can typically be found on YouTube as well as some video streaming apps, like Apple Podcasts.
Remote interview podcasts are another popular form of video podcast. These interviews often use video conferencing software such as Zoom or Skype for interviews that take place remotely; this makes the recording experience less daunting for guests who reside far away or lead busy lifestyles, enabling them to record from their homes or offices without disrupting existing plans.
Another way of creating a podcast video is to record an audio-only podcast and then incorporate images or b-roll footage during post production. This method makes the content more visually appealing by giving audiences the chance to see who they’re listening to while providing context to the discussion.
Adding video content to your podcast is an effective way of expanding its exposure on social media since video tends to perform better on these platforms than audio does. Furthermore, video can drive more clicks than audio alone can on call-to-action buttons or links.

Explore the Benefits?

Explore the Benefits?

Please share this post with your friends, family, or business associates who are new to podcasting or just starting a podcast.