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Unleashing the Power Of Podcasting

By Tom Seest

Can Podcasting Guarantee Podcast Success?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcasts can be an effective way for businesses to reach niche audiences. Listeners who become emotionally invested in a show often promote it on social media and act as brand advocates for it.
No matter your level of success or starting from scratch, there are multiple strategies you can employ to monetize your podcast. From sponsorships and merchandising opportunities to affiliate links – there’s something here for everyone!

Can Podcasting Guarantee Podcast Success?

Can Podcasting Guarantee Podcast Success?

What Makes a Great Recording?

Before recording begins, it’s essential that you decide the format of your podcast. From interviewing guests and co-hosts to storytelling alone or simply telling stories, this step will keep your show on track while also helping market it successfully to potential listeners.
Start recording today: you need a reliable laptop equipped with a microphone and an audio editing program like Audacity or iMovie (on Mac) or Record It (PC). For added flexibility and higher-quality sound capture than built-in microphones can offer, consider purchasing a digital audio recorder as a portable option.
As you record, be mindful of background noises around you and try your best to eliminate them. A de-esser can help soften harsh “s” and “t” consonants in your voice known as sibilance that makes listening less comfortable over long periods. Furthermore, be sure that when mastering audio that the peak level doesn’t exceed -1dB and RMS level around -16dB for optimal listening experiences.
As part of your podcast episode, consider providing your listeners with an episode description and music/sound effects track (optional). A brief summary can let them know what to expect, while the track allows you to showcase your production skills – both of which make sharing episodes much simpler for listeners.

What Makes a Great Recording?

What Makes a Great Recording?

How Can Editing Elevate Your Podcast?

Once your audio transcript and timestamps have been uploaded, it’s time to make some content edits. Remove false starts and phrase restarts; adjust blocks of audio so they don’t overlap; this will help listeners hear your voice more clearly while preventing distraction from other sounds in the background.
Next, it is necessary to create a short podcast description. This text will appear when listeners browse podcast directories or search iTunes or other platforms for your show, enabling listeners to decide whether they wish to listen or not. Invest some time considering what your podcast will cover as well as who its target audience may be in order to provide listeners with context before beginning listening sessions.
As part of your podcast intro and outro music selection, it’s also essential that you select an intro/outro piece with music to fit the tone and mood of the show. Compose original compositions or license stock music websites that feature pieces that match perfectly; using stock music may save money while still creating something truly distinctive for your podcast.
Make sure that you understand if there will be guests on your podcast, or whether it will remain as an independent show. If guests join, determine how and when you will invite them before planning out logistics of recording sessions – for example deciding between recording locally in studio and remote software solutions.

How Can Editing Elevate Your Podcast?

How Can Editing Elevate Your Podcast?

What Makes Sound Design Essential for Your Podcast?

The sound design in podcasts can make a significant difference in engaging and immersive storytelling, even without visuals present. While most episodes follow a standard format involving theme music, recorded interviews, or people speaking and reprising theme music at the end, some producers get creative in using sonics to elevate episodes and produce more impactful episodes.
When recording your podcast, ensuring a room with minimal noise is vital to its quality and editing later. Keep the room clear of refrigerators, fans, televisions and anything that might distract listeners or spoil recordings; use headphones when possible to prevent “audio bleed”, whereby microphones pick up sounds outside their intended use for the podcast.
Podcasts often make use of background music and foley (recording and recreating “real” sound effects) to set the mood or set an immersive experience for their episodes, just like movies do. Although these techniques are typically employed within films, podcasters can utilize them as well in order to provide their audiences with an even richer and engaging experience.
Before recording anything for a podcast, it is vitally important to carefully consider its branding and content strategy. This will allow you to determine your format, genre of content that will best fit, length and frequency of episodes, and an ideal title that both relates to its topic and is memorable and captivating.

What Makes Sound Design Essential for Your Podcast?

What Makes Sound Design Essential for Your Podcast?

What techniques are used in Mixing to create a successful podcast?

Podcasts that attract the highest listenership have clear dialogue and outstanding sound design that are easy to hear while commuting or performing home duties, using musical “punctuation” to set the mood and easily understand what’s being said. They also take care to remove unnecessary segments that could get in the way of content delivery and divert listeners away from its message.
Mastering is the final step in prepping an episode for distribution, taking all of your editing and EQ work, polishing it to sound great for listeners. Adjust volume levels accordingly; match up tracks; make sure all audio peaks at approximately the same peak level; apply any necessary additional EQ work and apply it.
Before uploading your audio to iTunes or other sites for distribution, it’s essential that it is of the highest quality possible. That means starting with WAV or AIFF files with resolution of 24 bit, 48kHz; recording at an appropriate input level so as not to overdo the loudness. Otherwise, this may result in compression artifacts and distortion which could prove unpleasant for listeners.
If you’re in a rush to launch your podcast, automatic tools are available to assist with this task. They’ll normalize it so its loudness falls to around -16 LUFS, which is ideal for spoken content.

What techniques are used in Mixing to create a successful podcast?

What techniques are used in Mixing to create a successful podcast?

How Can You Amplify Your Podcast Reach?

After uploading and editing a podcast episode to its media host, the next step should be publishing it. Similar to uploading images to social media, publishing involves entering details for each show title as well as its show notes (a short summary or description) before clicking “Publish.
As soon as your show page is up and running in your hosting account, an RSS feed URL will be assigned. This serves as the’signal’ that gets transmitted to platforms like Apple Podcasts and Spotify for listing purposes – without an RSS feed they would need to host audio files themselves!
Prior to embarking on the podcasting journey, it’s wise to carefully consider your goals and motivations for creating one so as to properly match these with its creation process. For instance, if your aim is to promote your fitness business through podcasting, consider ways your podcast content might include advertising or marketing messages into its episodes naturally.
Important when creating a podcast episode is choosing its cadence – how often will episodes come out? Some podcasts release daily; others publish once every week or biweekly; sticking to a schedule allows your listeners to know what to expect.
Finally, take some time to create professional-looking podcast cover art. This image will appear in podcast apps and directories, so taking your time designing something that looks professional and clean is worth investing. Luckily, most podcast hosts such as Buzzsprout and Casted offer free templates so you can design something of your own to use as cover art for your own show.

How Can You Amplify Your Podcast Reach?

How Can You Amplify Your Podcast Reach?

Please share this post with your friends, family, or business associates who are new to podcasting or just starting a podcast.