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Unlocking the Secrets to Top Podcast Rankings

By Tom Seest

Are Your Podcast Rankings Up to Par?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcast rankings can play an essential part in drawing listeners to your show and can be monitored using tools such as Podcharts, Chartable, and Podkite.
Though less essential, ranking high in podcast charts can still provide great organic marketing opportunities. These charts measure downloads, subscriptions, and ratings.

Are Your Podcast Rankings Up to Par?

Are Your Podcast Rankings Up to Par?

Can You Boost Your Podcast’s Success on Apple Podcasts?

Podcast platforms like Apple have the luxury of scrutinizing more elements of your show than would be possible with traditional search engines, and these elements can have an outsized influence on its ranking. Podcast platforms pay particular attention to keywords in program and episode titles; therefore, it is vital that you use keyword research tools like Answer The Public or Google Trends to discover what terms are being searched most often within your niche and target them when writing episode and program titles for maximum reach.
Downloads, play counts and subscriptions all have an effect on how your podcast ranks. These metrics show listeners find your content engaging and relevant; plus they offer feedback to podcast rankings algorithms. Furthermore, once listeners discover your podcast they may subscribe so they’ll receive notifications whenever new episodes come out!
Podcast categories are an equally essential factor. When uploading episodes to your podcast’s feed, the platform will prompt you to select an appropriate category – choosing incorrect categories can make your show harder for listeners to find and may lower its ranking significantly.
Alongside categories, ratings and reviews play an integral part in podcast rankings. The more ratings and reviews your show receives, the higher it will rank in directories due to search algorithms taking this as an indication of popularity and quality. You can encourage listeners to rate and review by providing a call-to-action at the end of every episode.
Podkite is a SaaS platform that tracks and compiles all your podcast ratings, reviews, and rankings in one convenient location. Additionally, it keeps tabs on directories to measure where it stands and sends weekly reports to show how your podcast has fared over time as well as monitor whether marketing and promotion strategies are paying off.

Can You Boost Your Podcast's Success on Apple Podcasts?

Can You Boost Your Podcast’s Success on Apple Podcasts?

Is Your Podcast on Top of Google Play’s Charts?

Ranking of a podcast is key in building awareness and expanding the audience for it. Top-ranked shows enjoy increased exposure, higher ROI, and referrals from listeners and themselves. In order to reach these levels of ranking, podcasts must regularly promote themselves with high-quality content while being regularly promoted with regular promotions – however, not all podcasts rank at equal levels due to factors like keyword search volume, unique listeners count, ratings/reviews/subscriber numbers, among many others.
Podcast rankings provide a useful way to assess how well any particular podcast is doing within a set period, identify emerging trends, and gain insight into which shows are popular and in which ways are best to promote them.
To ensure your podcast has strong SEO, it is vital that each episode includes relevant keywords in its title and description. This will enable it to appear when people search for topics related to that episode’s topic. In addition, podcasts should also be optimized for discovery by submitting their podcast into Google’s directory and using keywords within its title, summary, and tags.
Podcast subscribers are an indicator of popularity; having more subscribers indicates more people are actively listening, increasing engagement and loyalty while potentially leading to more downloads and improved search engine optimization. To encourage subscriptions, podcasters should regularly promote the show as well as offer incentives or bonuses for both new and existing subscribers.
If podcasters want to increase the ratings and reviews for their podcasts, listeners must leave feedback. Five-star ratings are ideal, but even four-star reviews can have an effectful ranking change. Furthermore, podcasts featuring interviews with celebrities or other noteworthy figures often gain new listeners through word-of-mouth referrals that lead to many reviews being left behind by listeners.
Not just Apple Podcasts and Spotify can find podcast ratings and chart rankings; one such place is Rephonic, which provides detailed information about any given podcast, such as its chart position, social media followers, YouTube video views, and guest appearances or sponsorship offers. Rephonic is an invaluable tool for anyone promoting a podcast or seeking guest or sponsor opportunities.

Is Your Podcast on Top of Google Play's Charts?

Is Your Podcast on Top of Google Play’s Charts?

Is Your Podcast Dominating on Stitcher?

Podcast rankings are an indicator of popularity and, sometimes, success for a show in its category over a given timeframe, and can help discover new shows. Rankings typically use metrics like downloads, plays, subscriptions ratings and reviews as their basis – though rankings shouldn’t be used solely as measures of how successful a podcast will perform; nonetheless they should play an integral part of any promotion strategy plan.
While The Joe Rogan Experience remains at the top of the Overall Podcast chart, other highly-ranked programs from ARN/iHeartMedia such as Life Uncut with Britany Hockley and Laura Byrne, sit at #2; The Kyle & Jackie O Show and Casefile True Crime both sit in third and fourth position respectively on Australia Made Top 100 Podcasts list; Stuff You Should Know doesn’t qualify due to being American-made but still makes an impression list.
Podcast rankings vary slightly across platforms, but consistent criteria include production quality and content excellence. If your podcast is entertaining and high-quality, chances are it will rank highly regardless of where it’s published.
Create listener loyalty by making subscription easy for them – whether this means offering links in the show notes or asking them during episodes, more loyal listeners is better for your podcast’s rankings.
Subscription numbers can also help increase your show’s ranking, as the more people who opt in to receive each episode as it comes out, the more plays and subscriptions for your show will translate. To increase subscriptions, offer exclusive content only available through subscription, create a social media group dedicated to it, or launch a bonus episode – whatever works!
An effective way to begin tracking Stitcher podcast stats is by clicking Episode Stats from the menu on the left-hand side of your dashboard. This will provide an overview of listens and downloads that your podcast has seen over the past 30 days, as well as unique listeners per episode, as well as listening times (in minutes per episode) from unique users, and average listener duration (in hours). In addition, Ratings & Reviews allows you to monitor how well its rating/feedback performance is doing.

Is Your Podcast Dominating on Stitcher?

Is Your Podcast Dominating on Stitcher?

Is Your Podcast Ranking Accurate? Discover the Power of Podkite!

The ranking of a podcast is key to its success; listeners who find and download it more easily are likely to do so when its rank is high. However, rankings alone cannot guarantee success: what’s most essential is creating quality content; otherwise, a low-ranked podcast won’t garner many listeners regardless of its rankings.
Podcast rankings depend on many different factors, such as the downloads and followers a show has, how effectively it is promoted, and the number of reviews and ratings given to it by listeners. Keyword usage in its description also helps it rank better in search engine results.
When selecting keywords for your podcast, it is wise to opt for those that pertain directly to its topic. A tool like SEMRush is a great way of finding popular phrases within your niche; once you have this list of terms at your disposal, select those most pertinent to the subject matter of your show and add them as titles, descriptions, or tags accordingly.
If you want to monitor how your podcast is ranked across directories, Podkite provides an invaluable service. With it you can track its ranking on Google Podcasts, Apple Podcasts, Spotify and Stitcher as well as view detailed reports about its performance over time. Please keep in mind that its ranking can fluctuate week by week so be sure to revisit periodically as to monitor its growth.
The number of downloads and subscribers are the primary factors affecting podcast rankings, and increasing them by promoting your show on social media and other websites can help to build up an audience and ensure listeners can always access it – this builds loyalty among listeners while yielding positive ratings and reviews of your show.
Another factor affecting podcast rankings is its category listing. Programs are ranked according to which category they appear in; therefore, a podcast listed under Business will be more likely than one listed under Entertainment to be ranked higher in search results. Furthermore, the description can play an influential role in rankings by detailing episode contents accurately and providing accurate and insightful descriptions that are sure to be found by searchers.

Is Your Podcast Ranking Accurate? Discover the Power of Podkite!

Is Your Podcast Ranking Accurate? Discover the Power of Podkite!

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