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Podcasting Made Simple

By Tom Seest

Are You Ready to Start Podcasting?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Individuals or businesses looking to start podcasting need to understand best practices so they can create high-quality episodes and grow their audience.
Set yourself an initial purpose for starting a podcast. This will keep you on the right path and ensure your goals align with your endeavor.

Are You Ready to Start Podcasting?

Are You Ready to Start Podcasting?

What Makes Your Podcast Stand Out from the Rest?

An engaging topic or theme is key to any podcast’s success, setting it apart from competitors and giving listeners a reason to tune in. Explore your passions and interests to find something that excites you; then draw upon experiences like discussions with family or social media news items for ideas of where your niche could lie.
Engaging listeners by producing an entertaining podcast that addresses real-life problems is an effective way to build community. Your listeners could quickly become your customers and champions!
Your podcast can explore topics that are under-represented in the market or focus on subjects where you have expertise, such as business, fitness, cooking and relationships. Or you could interview industry leaders for a profile series (like BBC Radio 4’s Industry Profile ) or discuss current trends within your field.
Another popular approach is using your podcast as a storytelling platform. By combining your voice with high-quality audio recording, you can produce a podcast that is both informative and entertaining; additionally, this type of podcast allows you to reach wider audiences as it can be shared across different platforms.
Make sure to always record in high quality — 24-bit, 48 kHz is the recommended setting — to avoid distortion from sound compression, which may otherwise create noticeable pops and clicks in your final product. Also record at an initial conservative input level so you can later lower volume without losing audio quality.

What Makes Your Podcast Stand Out from the Rest?

What Makes Your Podcast Stand Out from the Rest?

Who Will Be Listening?

Before beginning recording, it’s crucial that you identify your target audience. Doing this will allow you to craft compelling podcast content that your listeners will appreciate.
To determine your target audience, think about who would benefit from listening to your podcast and the information that would most appeal to them. For instance, home improvement podcasts might appeal to people currently renovating or planning to renovate in the near future; parenting-themed shows might resonate more with new parents; social media might provide a starting point. Once your target audience has been established, think about where they might interact with you online: social media can be helpful but don’t forget any niche communities specific to what your topic or niche covers as well as traditional networking channels that might support this audience in relation to specific subjects/niches/niche.
Developing listener personas can help you visualize and define your ideal podcast audience. To do this, list characteristics that characterize this group such as age, gender, occupation, education level and family status before looking for commonalities between personas; for example if all your personas fall within this target demographic and work at marketing agencies then focus on producing content relevant to this audience segment.
Survey data can also help you gain a clear picture of who your target audience is. By asking about their interests, preferences, and pain points, you can glean insights into the type of content they will listen to and share with others. Free online tools like Google Forms or Survey Monkey are great for this task, or you could post a brief questionnaire directly on your website or email newsletter in order to gather this data from them directly.

Who Will Be Listening?

Who Will Be Listening?

Where Will Your Podcast Journey Take You?

Before embarking on any podcast venture, it’s essential that you plan its execution carefully. Doing this will allow you to ensure consistent content production while not leaving out key details that will lead to its ultimate success.
Planned podcast content creation and distribution are essential. An outline will also help determine your course should your podcast become a larger business venture.
There are various formats of podcasts, but some of the more popular include educational, storytelling (nonfiction or fiction), conversational topics, interviews, or anything that meets a sustainable goal for long-term commitment. It is key to find one that feels right to you!
Once you’ve decided on your format, the next step in planning episodes should be choosing topics for each episode. This could be tailored towards a niche area or could simply be something that engages you on an everyday basis – selecting something you are passionate about ensures you won’t tire quickly of talking about it every day!
Your podcast’s creation should also involve writing up an episode summary and choosing what type of music will be included in each podcast episode, deciding who the guest hosts are (this can expand your audience as well as gain feedback from a different perspective), as well as planning its format and structure.
At this point, it would be beneficial to begin developing the artwork for your podcast show. Buzzsprout makes this simple but it might also be worthwhile asking your target audience what they like best about your show and what would make them continue listening.

Where Will Your Podcast Journey Take You?

Where Will Your Podcast Journey Take You?

Are You Ready to Share Your Voice with the World?

When recording your podcast, it’s essential that all background noise is eliminated so that all of the audio produced reflects what you want it to. This means placing rugs or blankets over hard surfaces to absorb sound, disabling phone notifications, and making sure no one else is around while you record. A small room such as a closet may also help minimize echoes produced from recording your podcast.
Before beginning recording, it’s a smart idea to sketch out an outline of your episode’s contents and what listeners may gain from listening. Doing this will ensure you stay on topic without drifting into irrelevant tangents that may lose listeners’ interest; additionally, having this guideline helps keep track of time so your podcast stays at approximately the same length each week.
Once your podcast has been recorded, editing should follow immediately to remove distracting background noises or lengthy pauses. An excellent audio editing program such as Audacity provides free and user-friendly tools for this process. Adding intro and outro recordings using Audacity or your podcast hosting website’s tools may also be beneficial to make the audio file as professional as possible.
Once your podcast is edited and perfected, it’s ready to be uploaded onto a hosting site. Simply log into your account on the hosting site and select “Add an episode.” Share it on social media platforms so it reaches as wide an audience as possible!

Are You Ready to Share Your Voice with the World?

Are You Ready to Share Your Voice with the World?

Ready to Share Your Voice with the World?

Once your first episode is ready to upload, the next step should be uploading it to various podcast platforms. This step is essential since this will enable your audience to discover and download it. Before doing this, be sure to properly tag it; including information like show name, episode number, description with keywords relevant to content of episode etc.
Once your podcast has launched, the next step should be deciding whether or not you want guests on it. This decision can have significant ramifications on the structure and preparation for each show, including which guest hosts you are willing to invite – and whether or not they require payment for their time.
Before recording an episode, it is a smart idea to write out a script and stay on topic while keeping the episode as polished as possible. Furthermore, recording intro and outro clips ensures that listeners know when one episode starts and ends.
Finally, set a sensible recording level. Recording too loud can result in distortion that will be noticed by listeners – aim to record at around 20dB on most meters for ideal results.
After recording, it’s a good idea to give it a trial run with some close friends before publicly releasing it. This gives you an opportunity to gather feedback on its quality and make any necessary modifications before going public with it; it also helps gauge how long episodes should last!

Ready to Share Your Voice with the World?

Ready to Share Your Voice with the World?

Please share this post with your friends, family, or business associates who are new to podcasting or just starting a podcast.