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Unlock Your Podcast’s Full Potential

By Tom Seest

Are You Maximizing Your Podcast Audience?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcasts can be an effective way to disseminate information, yet it can be tricky to gauge their audience size.
One effective method of doing so is through Spotify or iTunes; data gleaned directly from these sources makes this approach ideal.
Total and Unique Listeners can serve as an indicator of an episode’s success, so when more Total Listeners than Unique Listeners have engaged with it multiple times this may suggest its popularity among listeners.

Are You Maximizing Your Podcast Audience?

Are You Maximizing Your Podcast Audience?

How can Google Analytics track your podcast listeners?

Google Analytics is an excellent way to gain an idea of the number of listeners to your podcast. You’ll get information such as location, device usage, and demographic data about them all – an indication of its popularity that can help determine whether or not to keep producing it.
Utilize Spotify’s Audience Analytics tool as another valuable option for gathering audience data. It will give you plenty of details on your listeners – their location, age range, and devices they’re using – giving you more insight into which types of content your listeners most value and finding new ways to promote your podcast.
Although knowing who is listening to your podcast is crucial, be mindful not to allow it get in the way of creating quality episodes. Focusing too heavily on numbers could result in not enough time being allocated for crafting captivating episodes that keep listeners engaged with your show. Remember human attention spans are short so make sure each episode lasts no longer than necessary and doesn’t bore listeners!
Finding out who is listening to your podcast can be challenging, since many apps do not allow for viewing subscription information. But an indication of popularity can usually be gained by looking at its total downloads on its hosting platform – typically performed over seven or 30 day rolling average.
Your host’s website can also help you check their statistics. Most hosts display these numbers publicly on their sites or social media pages; additionally, some podcasts also list listener counts in their show notes or descriptions.
Podcasts often only reveal their listener numbers when trying to attract advertisers, in order to demonstrate to potential sponsors that they have a large following. Nonetheless, Google Trends or similar tools may allow us to estimate an approximate listener count.

How can Google Analytics track your podcast listeners?

How can Google Analytics track your podcast listeners?

Are Your Social Media Followers Also Listening?

When estimating a podcast’s audience, social media is an ideal starting point. Visit their official website as well as Facebook and Instagram pages; here you should be able to locate statistics such as total listeners that give an idea of just how many people regularly tune into a show.
Searching a podcast’s stats on its hosting platform or website or player is also possible; typically, this information includes plays and minutes played – giving valuable insights into your audience’s listening habits. These statistics serve as an indicator of popularity for podcasts and help determine if it’s worthwhile pursuing further.
When searching for podcasts to subscribe to, it is essential that one takes into account their social media following as well as rating on Apple Podcasts or Spotify. These metrics provide an indication of a show’s popularity as well as any future growth potential; additionally, be sure to visit its website and social media accounts for any special announcements or promotions from them!
Another effective method for gathering podcast listener stats is using Google Trends, which offers a rough comparison between two shows’ audiences and can provide some estimates about them. Though less precise than other tools, Google Trends still serves its purpose of providing estimates about a podcast’s listener base.
Rephonic can provide a comprehensive view of a podcast’s audience size. Search any podcast and view their chart rankings, social followers, YouTube views and ratings all in one convenient location – ideal if you are pitching one as an interview guest or sponsor! Having this tool available saves both time and effort when hunting down individual show emails on the internet.

Are Your Social Media Followers Also Listening?

Are Your Social Media Followers Also Listening?

Who Are Your Biggest Email Subscribers?

Podcasting can be challenging in determining how effective your content is with audiences, making it hard to measure its success and relevancy. While podcasting has grown increasingly popular over time, listeners may still choose not to subscribe if what they are hearing doesn’t suit them – meaning your show must offer something that other shows don’t in order to attract listeners and maintain listenership. Luckily, there are ways to monitor listenership for podcasts.
To reliably assess a podcast’s listenership, the best approach is often approaching its publisher, host, or owner directly. However, this may present some challenges in terms of gathering accurate information about competitors.
When asking for information, be polite and clear in your intentions. For instance, if you are interested in sponsoring their show or researching its listenership before starting your own podcast, they may provide much more detail. But if it seems that all you’re after is benchmarking them against similar podcasts before taking the leap yourself, they might not provide such detail.
Keep in mind that podcast listeners tend to have higher incomes. This may be partly explained by listening on mobile devices – which tend to be more costly than computers or TVs – and until smartphones became popular, listening required expensive equipment that not everyone had access to.
Guest appearances can also help expand your podcast audience. By inviting industry experts to your show, you can tap into their followers and capitalize on their popularity, which will boost ratings and reviews of your show as well. Guests also often have a strong presence on social media or email newsletters, which can help spread the word of your show further.
When appearing as a guest star on another podcast, make sure you ask them to promote it in their social channels and email newsletters. Make it easy for them by making it available via all major podcast platforms and listening apps.

Who Are Your Biggest Email Subscribers?

Who Are Your Biggest Email Subscribers?

Which Hosting Platform is Best for Reaching Your Target Audience?

Podcasts take considerable time and effort to produce, so creators must ensure they’re receiving a return for their investment. One effective method is tracking performance metrics and examining trends regularly so podcast creators can make informed decisions regarding which changes need to be made and how best to improve content delivery.
Podcasters can monitor listener data using various tools, including their hosting platform. Most podcasting platforms offer detailed analytics with unique listener estimates and other useful data points, such as Libsyn, Podbean, and Transistor, as examples of such services. Apple Podcasts and Spotify both offer this data through their Connect and Dashboard portals; additionally, third-party tools like Podtrac and Charitable give more precise estimates.
Though these tools provide a rough estimate of listener numbers, they cannot offer an accurate representation of an audience. Repeat listeners and downloaders may distort estimates; furthermore they don’t take into account those who listen multiple times per episode – something which these estimates cannot account for. In order to more accurately gauge listeners, podcasters should employ methods which track specific devices or IP addresses.
Comparing your podcast’s performance against an industry benchmark can help you assess how it is doing and whether it meets or surpasses your expectations. When selecting a benchmark podcast, it is essential that it shares similar niche and target audience characteristics to yours and has been in production for at least some time – this way, your benchmark becomes meaningful!
By monitoring the performance of your podcast, you can make informed decisions about what changes or adjustments need to be made and which aspects to keep. Analyzing podcasting metrics regularly ensures your content engages listeners while expanding its audience, providing valuable data that you can use to develop and implement a marketing plan designed to bring new listeners in.

Which Hosting Platform is Best for Reaching Your Target Audience?

Which Hosting Platform is Best for Reaching Your Target Audience?

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