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Unlock the World Of Podcasts

By Tom Seest

Are You Curious About Podcasts?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcasts are audio or video programs available for free download that allow listeners to access them from computers, smartphones, or iPods. A podcast could range from an old radio show episode all the way through to two people talking directly about an issue.
Listening to news podcasts saw an initial decrease during the crisis (source: Acast) but quickly recovered afterward.

Are You Curious About Podcasts?

Are You Curious About Podcasts?

Why Should You Tune In?

Podcasts are audio content available to listeners on phones or computers. A podcast can be an engaging way to gain new information and keep up with current affairs; unlike radio shows, listeners can choose when and what to listen to – making this format ideal for long periods of travel, such as commuting or running.
Most podcasts focus on one specific subject, and each episode explores some specific aspect of that theme – be it nutrition tips for triathlon racing or how to lead a fulfilling life. While usually hosting themselves, hosts may also bring in outside guests for interviews or contributions to make.
Podcasts offer businesses an attractive form of media with no costs associated with production and distribution, making them an attractive option for reaching target audiences quickly and affordably. Furthermore, podcasts are an effective way to promote events or news while building customer loyalty – 36% of Britons listen at least weekly, according to a YouGov report!
Podcasting can be an excellent way for businesses to connect with their audience, but it’s crucial that businesses understand how best to use this format. In order to produce high-quality podcasts, some knowledge of recording and editing software is necessary; the most widely used is Audacity, with its low learning curve and free download; more sophisticated options like Hindenburg Pro or Adobe Audition provide more features but require additional expenses.
Podcasting may already be well-known to some people, but the rest of the world has yet to discover its captivating appeal. There is an enormous market of potential customers just waiting to learn more about its advantages.
Brands of all kinds are increasingly using podcasts as an effective channel to reach their target audiences. From host-read ads to co-branded audio messaging at the beginning and end of shows and original sponsored shows, podcasting provides businesses with an effective means of building relationships with their customers and developing customer loyalty.

Why Should You Tune In?

Why Should You Tune In?

Why Should You Start Listening?

Podcasts are audio or video programs available for download to computers, smartphones, and other devices. Covering every imaginable topic imaginable – from professional broadcasters like the BBC to people at home discussing something they find fascinating – podcasts offer great forms of entertainment that can be watched or listened to at any time or place of your choosing – you can manually transfer them using software such as iTunes.
Recently, podcasts have seen rapid growth as one of the top forms of online entertainment. Their accessibility makes them perfect for commuters, errand runners, and gym attendees while being easily personalized according to personal interests. Plus, they are a great way to catch up on current affairs – many free! There are numerous genres, and you can select what interests you most!
Vodafone in partnership with Spotify conducted a study that revealed Brits are fond of laughing out loud; comedy is their favourite podcast genre, followed by entertainment, sport and true crime. Furthermore, most people listen to podcasts on mobile phones – one-quarter claim they do so daily while nearly four in ten do it at least four days each week.
Contrasting with the US market, where a small handful of big players dominate podcasting efforts, Europe has witnessed public broadcasters take the lead when it comes to native podcasting and adapting radio output into this format. Denmark’s DR has led the charge with their deep dive Genstart podcast topping news podcast charts while rival news organizations such as BT and Berlingske compete for upmarket audiences.
Podcasts have rapidly grown over the past decade, with new episodes released daily. Their audience is also changing dramatically; young people tend to listen more than older audiences due to having access to smartphones and the internet on the go, enabling them to listen at any time from any place.

Why Should You Start Listening?

Why Should You Start Listening?

Why Should You Listen?

Podcasts are an increasingly popular form of communication, giving individuals and businesses alike an outlet to express their opinions on topics that they care deeply about. Podcasts also enable companies to connect with audiences and establish meaningful relationships – but when producing one it’s essential that clear aims and objectives are set before beginning production – linked with measurable communications objectives aligned with your overall strategy, so as to help determine if producing one is indeed the best way for communicating your message.
No doubt about it: podcasts have quickly become one of the fastest-growing media formats today. From professional broadcasters such as BBC to groups of friends at home talking about topics they are passionate about – anyone can create and host a podcast!
As more organizations recognize the power of podcasting, competition has intensified rapidly. According to Statista, podcast audiences are on the rise quickly. Public or commercial broadcasters still dominate this medium, but newcomers such as digital-born outlets, alternative media sources, comedians like Joe Rogan, and former comics are challenging their dominance; low entry barriers make it easier for smaller organizations to compete with established names.
Podcasting presents small and mid-sized businesses with an opportunity to reach their target audiences, while offering unique perspectives on complex issues. But creating and distributing podcasts presents its own set of challenges – costs associated with production as well as needing training to implement a strategy – but ultimately the content needs must come first.
Podcasting can be an invaluable way of spreading research, and its prevalence could increase as more researchers utilize mobile devices and the internet to gather more specific and intimate data.
The VTTU podcast has been an effective means of doing just this, showcasing researchers’ work while developing a following that has led to their papers being recognized by peers. Furthermore, its interviews have served as an invaluable resource for other academics; listening in on conversations can teach them about research being conducted or contain quotes or anecdotes useful when writing their own articles.

Why Should You Listen?

Why Should You Listen?

Have You Explored the Podcast Phenomenon Yet?

Podcasting has rapidly gained popularity over the last several years as an easy and cost-effective means of sharing knowledge with others. Listeners can choose to hear about topics of particular interest to them at their convenience – all the while reaching a wide audience such as students. Many colleges are incorporating podcasting into their courses with positive results due in part to students preferring shorter, informative, yet entertaining podcasts.
Podcasts are audio or video programs available online that can be downloaded onto computers, smartphones, and iPods to be enjoyed at leisure. Anyone – from professional broadcasters to people just talking about something they enjoy at home – can create podcasts. Creating them may involve everything from professional broadcasting techniques like radio shows to simple recordings such as family meals. There are podcasts covering almost every topic imaginable, with many offering accompanying websites with links and transcripts for further listening pleasure.
Recently, teachers at a university utilized podcasting as part of face-to-face teaching. Participants in this study included full-time students pursuing either a Bachelor of Arts or Postgraduate Diploma in Education degree programs, with over half of them specializing in music or visual arts. Demonstration podcasts showing procedures or skills were found most effective; those related to learning activities or assignments also earned high ratings, while reproductions of lecture materials proved less successful, suggesting they must be tailored more appropriately for classroom teaching and learning environments.
Podcasts provide an effective tool for continuing education as they can be accessed on almost all mobile devices, making them highly convenient. Podcasts can even be enjoyed while travelling – especially long commuter routes! Furthermore, their cost effectiveness makes them ideal for group use simultaneously – providing another great tool for continuing your studies!

Have You Explored the Podcast Phenomenon Yet?

Have You Explored the Podcast Phenomenon Yet?

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