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Mastering the Art Of Podcast Production

By Tom Seest

Are Podcasts Easy to Produce?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcasts are audio files designed for streaming on popular podcast platforms. While most are produced purely for entertainment, others can be created with an eye toward monetization as their goal.
To create a podcast, you will require a microphone, editing software and hosting platform (such as Podbean). Furthermore, it’s essential that you decide between audio or video podcasting formats when starting out.

Are Podcasts Easy to Produce?

Are Podcasts Easy to Produce?

How Can You Create Your Own Podcast?

Podcasts can be relatively effortless to create if you have the proper equipment. All that’s needed for success is a microphone, audio software and computer to create episodes – but that doesn’t mean there won’t be some hard work ahead!
As with any successful show, podcasting requires producing all its content and ensuring it resonates with its target audience. Spending time preparing each episode – either writing out scripts or taking notes of topics you plan to cover – will keep your show focused and consistent with its focus. Once you master podcast production, creating each episode should become simpler and quicker.
As part of a podcasting effort, music will need to be found or purchased for each episode. This can be accomplished for either a small one-time fee or subscription basis for access to vast libraries of songs. You could also consider hiring freelance composers on platforms like Fiverr to compose custom pieces just for your podcast; although this will incur higher upfront costs but could prove beneficial long term!
After finalizing the editorial details, it will be time to record and edit your first episode. While it can be daunting at first, recording and editing can be used as an invaluable learning experience; getting familiar with equipment helps build confidence as you master new processes while crafting better content over time.
Finally, it’s important to decide how often you’d like your podcast released; some podcasters release new episodes daily while others publish weekly or biweekly episodes. Finally, promotion should take place to attract listeners.
Start a podcast for fun or business purposes to reach your target audience effectively and create more personal, engaging relationships than traditional forms of media can.

How Can You Create Your Own Podcast?

How Can You Create Your Own Podcast?

Is Publishing Podcasts as Simple as Clicking a Button?

Podcasts have quickly become one of the most sought-after forms of audio content production, due to their accessibility and easy production process – not to mention engagement potential with your target audience.
Podcasts are ideal for on-the-go audiences, offering convenient entertainment that can be consumed during commutes, workdays, cooking duties or traveling. Listeners often listen to them with headphones in their car – with sound quality easily adjustable according to personal taste.
As a novice podcaster, it’s essential to remember that mastery takes time. Most experts in the podcasting community advise starting small by recording and editing several episodes before embarking on your show – this will also allow you to find the ideal cadence and publishing at regular intervals in line with what your audience expects of you.
Editing is another crucial element of podcast production, and should always be treated as such. When editing, make sure your content is at its highest possible standard by checking sound levels, adding any music appropriate for the episode, and fixing technical glitches as soon as they occur. Also consider inviting some outside listeners to take a listen to your podcast for feedback; someone with fresh eyes might catch things you may have missed!
Post-production is also the time to decide upon episode titles, artwork and descriptions that capture your target audience’s attention. Keyword-rich descriptions can improve search engine optimization of your podcast.
Podcast producers frequently repurpose content in their episodes, whether that means reading aloud from an article or blog post that they find engaging, or using excerpts from another podcast that features guest spots from your guest appearances. Doing this gives your listeners an opportunity to engage with and expand upon what’s already out there and can help increase audience reach.
Podcasts can be shared through multiple platforms such as iTunes, Spotify and Google Play to make them accessible by anyone with internet access and a compatible device. They can also be shared across social media networks and used as ads in marketing campaigns.

Is Publishing Podcasts as Simple as Clicking a Button?

Is Publishing Podcasts as Simple as Clicking a Button?

How Can You Make Money from Podcasting?

Podcasts have quickly become an attractive source of side or full-time income, thanks to their increased accessibility – anyone with microphone, recording software and membership to a hosting platform can create their own podcast! Plus, because podcasts aren’t yet as regulated as radio or TV content are, creators have greater flexibility when it comes to developing monetization strategies for them.
Sponsorship is one of the primary ways podcasts make money. To find success here, it is key to identify brands that resonate with your target audience and offer opportunities that make sense for both parties involved. This may take the form of asking for donations, or it could involve creating products related to your podcast – for instance a fitness podcast could create an exercise or nutrition program which they could then sell directly to listeners.
One option for selling advertising space is through ad networks such as Stitcher or Patreon. These services will place ads within your podcast and pay you according to how many downloads or listens occur – however, make sure that you read their fine print carefully as they typically take a percentage of any earnings earned this way.
If you want to go the extra mile, you could also produce physical products that your listeners can purchase, such as t-shirts or stickers branded with your podcast name, logo, or catchphrase that can drive additional revenue streams. This would also add another revenue source!
Your podcast could also benefit from selling courses related to its topic, using platforms like Teachable or Thinkific that make creating engaging video, audio and text content simple and cost-effective. These platforms make creating high-value material easy which could bring in three or four figure revenue amounts from sales of this type.
Finally, podcasting offers another avenue of making money if you create affiliate links to other brands or websites relevant to your listeners’ experience. Monetizing such affiliate links via pay per click (PPC) ads or cost per acquisition bases (CPCA) offers passive income from podcasting; just make sure that pushing too hard for advertising revenue doesn’t negatively affect listener experience.

How Can You Make Money from Podcasting?

How Can You Make Money from Podcasting?

What Platforms Make Podcast Distribution Simple?

Podcasts can easily be disseminated through online directories and streaming platforms, providing your show has an RSS (Really Simple Syndication). Once this is set up, share the URL on these channels to encourage audience subscribers. In addition, these directories also offer promotional tools which may help gain traction within the podcast community.
Before beginning a podcast, it’s essential to establish the goals and demographics of your target audience. Doing this will enable you to determine what topic will best address this unique value of the show; for example a fitness trainer might create one to promote his or her services; by selecting relevant content focused around its benefits it will attract listeners quickly while growing over time.
Once you know your podcast’s target demographic and focus, the next step should be laying out its format and episodes. This means deciding when and how often your episodes will come out as well as the type of content each will include – for instance if interviews feature additional knowledge or perspectives, consider including links to each guest’s websites or social media pages in your show notes so they’re easy for audiences to locate later.
Audio equipment is another essential aspect of podcast production. You will require a microphone and recording software, along with a quiet space where you can record. There are various podcasting software programs available – free ones such as Audacity to paid versions like Adobe Audition; additionally some podcasters use noise-canceling headphones while recording.
You will also need video editing software if you plan to include videos in your podcast, such as guests appearing. In such an instance, software which converts video clips for iTunes and other online podcast directories should suffice.
Podcasts are an increasingly popular form of digital content, offering listeners access to audio podcasts on their computers, tablets and smartphones. Podcast production, publishing and distribution make for easy marketing strategies – making podcasting an invaluable marketing tool.

What Platforms Make Podcast Distribution Simple?

What Platforms Make Podcast Distribution Simple?

Please share this post with your friends, family, or business associates who are new to podcasting or just starting a podcast.