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Breaking the Podcast Protocol

By Tom Seest

Are Podcasts As Formal As You Think?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Podcasts can be an invaluable way of reaching niche audiences and can serve as an invaluable marketing channel. To maximize its potential, however, focusing on choosing an effective format should be priority number one.
Your audience size will ultimately dictate the kind of content you produce and its consumption patterns; it will also play a part in growing that audience over time.

Are Podcasts As Formal As You Think?

Are Podcasts As Formal As You Think?

Are Podcasts More Than Just Casual Conversations?

Podcasting is an audio form of blogging that allows anyone with access to a microphone and free editing software to produce content, upload it online, and distribute it via syndication feeds that can be downloaded and stored on mobile devices and computers – an invaluable way for sharing expertise globally.
Podcasts provide an effective means of quickly learning new information on-the-go or during preparation for an exam, course, or project. Podcasts encourage informal learning – which is key for lifelong education – while acting as an alternative to more conventional education methods, like classroom lectures and reading textbooks.
Researchers published in Learning and Technology published a study exploring how graduate students learned from podcasts through qualitative data collected during an in-depth interview. Researchers discovered that participants used podcasts for various reasons, including self-directed learning, supplementing formal education programs, and as an additional aid for understanding course content and concepts.
This research unveiled four educative meaning-making themes from participants’ informal educational experiences listening to podcasts: Educative Conversation, Practical Application Through Contextual Reflection, Exploration and Discovery, and Personalized Curriculum Construction. Furthermore, learners benefited from podcasts’ accessibility and flexibility as they could listen at times that fit into their schedules while reviewing transcripts of episodes when needed.
What Types of Podcasts Exist? Podcasts come in all sorts of different forms, ranging from the very popular to lesser-known formats, with each serving its own purpose and target audience. When selecting one for yourself, it is essential to consider your desired type of content creation as well as your workload considerations, as some formats require more preparation or outreach than others.
Monologue podcasts feature one host who discusses an issue or story, often using humor to get their point across. Podcasters increasingly repurpose existing monologue content, such as blog posts or articles, into episodes for their podcasts.
Interview podcasts are another popular type of podcast, featuring one guest to provide information or experience about a specific subject. Interviewees might include celebrities, business leaders, authors, or public figures, and interviews are often conducted casually, so you feel as though you are hearing organic dialogue between friends.
Panel podcasts are similar to interview podcasts in that they include multiple individuals in each episode. These episodes can help cover complex or time-consuming subjects in an efficient manner and can provide useful, inspiring, or simply entertaining listening content.
Podcasts differ from radio and television in that they do not require heavy regulation by government bodies or media companies, allowing anyone with access to a computer and microphone to create them. While this freedom allows more creative freedom for podcasters than might otherwise be available through more established platforms, it also makes it harder for podcasts to stand out.

Are Podcasts More Than Just Casual Conversations?

Are Podcasts More Than Just Casual Conversations?

Please share this post with your friends, family, or business associates who are new to podcasting or just starting a podcast.