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Maximizing Your Podcast Experience.

By Tom Seest

Are Podcast Show Notes Worth Your Time?

At PodcastBig, we help new podcasters develop strategies to create content, traffic, and revenue from podcasts based on our experiences and experimentation.

Show notes are an integral component in building loyal listeners who take an interest in your podcast, as well as being an effective way to attract new listeners via text searches on Google or other search engines.
Highlight the key points from each episode and provide timestamps of those moments so listeners can easily access information they found interesting or wanted to verify. This allows listeners to quickly locate details they enjoyed or need confirmation on.

Are Podcast Show Notes Worth Your Time?

Are Podcast Show Notes Worth Your Time?

Why Should Podcasters Write Show Notes?

Show notes are written text supplements to podcast episodes that extend beyond what can be provided via directories such as Apple Podcasts. Typically hosted on their respective podcast websites, show notes can include full transcripts of audio recordings for episodes as well as key quotes and links to resources that listeners can use to learn more about the topic discussed.
Podcasts can be an extremely effective tool to drive traffic to your website and increase conversions, as well as provide valuable resources for people who missed an episode or want to revisit key points from previous ones. In other words, they’re an indispensable marketing strategy that podcasters shouldn’t ignore!
Show notes can take time and effort, but they’re well worth it: they add value for your audience as well as boost search engine optimization (SEO). Content is key when building authority online; including an extensive podcast show notes page on your website will help establish yourself with both search engines and cyber passers-by.
When compiling podcast show notes, be sure to stick closely to the original episode outline and include any additional topics discussed during that particular show. Conversations often take unexpected turns; therefore it is important to record every piece of pertinent data so as to provide your listeners with valuable content.
Show notes are unique pieces of content, so it is crucial that they be easy to scan. Keep your text short and snippet-size for optimal skimmability on mobile devices. Also, avoid overstuffing it with keywords, as this will put readers off; rather, use keywords strategically throughout the text for effective storytelling and useful content creation.

Why Should Podcasters Write Show Notes?

Why Should Podcasters Write Show Notes?

What Key Points Were Covered in the Episode?

Show notes are designed to point your audience towards resources or additional supporting information mentioned during an episode, as well as give an opportunity for affiliate links that could generate extra revenue for your business.
Clarifying and including specific calls-to-action within podcast show notes are an integral component. From encouraging your listeners to visit your website for additional content to linking social media channels or subscribing to email newsletters, this clear call to action will turn engaged listeners into fans and customers.
Make sure to identify and highlight key themes of each episode when creating your episode summary, either through a header that delineates each section or by giving important points their own line in the summary. Remember that most readers tend to scan online content rather than listen directly, so get creative about how you highlight the most essential parts of your podcast episode!
Your show notes can double up as blog posts that you can repurpose on your website, providing an additional SEO boost and increasing organic search traffic. Furthermore, they’re the perfect place for strategically placing keywords that’ll help increase podcast app and Google search rank results.
Be mindful that podcast app and Google search results often rely on keywords to establish relevance, so be deliberate when selecting keywords for inclusion in your show notes and avoid keyword stuffing; the last thing you want is for your audience to perceive your content as spammy or overdone.

What Key Points Were Covered in the Episode?

What Key Points Were Covered in the Episode?

Show notes are text-based complements to each episode of a podcast that expands beyond what directories like Apple Podcasts allow; these written, text-based supplements can be found easily by listeners on the show’s website and can provide listeners with additional context about each episode of a show.
By including detailed, useful, informative and readable podcast show notes, your podcast becomes more attractive to potential and current subscribers, followers and listeners. People can access them at their leisure, read them through at their own pace and take note of key points they should act upon or review later as needed to refresh themselves on this information.
Strategic use of keywords in podcast show notes (without keyword stuffing) can also boost SEO, aiding its growth and increasing popularity. This is especially helpful for lesser-known or newer podcasts, as having an established online presence can make expanding audiences simpler.
If your podcast features guests, add links to their websites, social media profiles, books for sale and relevant data, graphs, images or videos mentioned during the episode – this will make the content more searchable by your audiences while simultaneously building credibility for yourself as a host.
Calls-to-action are another essential element of show notes, and including them will encourage listeners to subscribe, leave reviews, comment on episodes and become Patreon supporters! Calls-to-action should be placed within separate sections in your podcast show notes so listeners can easily navigate to the appropriate page.

Why Are Links Essential for Podcast Show Notes?

Why Are Links Essential for Podcast Show Notes?

What’s Next for Your Podcast?

As part of their episode, podcast hosts frequently ask their listeners to perform some action, such as leaving reviews, subscribing, following them on social media, or downloading content offers. These calls-to-action (CTAs) should be part of every show and help podcasters achieve short-term goals like increasing followers or growing email lists.
Podcast CTAs work best when used at either the beginning or end of an episode, as listeners tend to be most engaged by what they hear during this time and are more likely to take action at these points. CTAs should be short and direct so as not to overwhelm your audience; additionally, only use one per episode since multiple CTAs could cause them to tune out or move on to something else altogether.
An effective way to include a call-to-action in your show notes is by linking directly to a transcript of the podcast episode, providing listeners with easy access to any additional details that were mentioned during its production. This tactic is particularly effective for podcasts focused on specific topics or communities; many hosts also use their show notes as a platform to highlight other content on their websites that is unrelated to an episode, potentially increasing searchability and creating opportunities such as paid speaking engagements.
If you want to monetize your podcast, try offering exclusive content at the end of every episode as a call-to-action (CTA). This may work well if your listeners are engaged and open to paying for such offerings.

What's Next for Your Podcast?

What’s Next for Your Podcast?

What insights can these quotes provide?

Quotes from your guests can provide invaluable context in your podcast episodes. Whether it be their experience or insight into a subject matter, including them in your show notes can allow your listeners to delve further into it while reinforcing your credibility as host and potentially opening up non-podcast opportunities like speaking gigs!
Attaining full transcripts for podcast episodes has become an increasingly common feature. Not only will this enhance accessibility and SEO performance, but it can be especially helpful to people who struggle with listening or prefer reading rather than listening. To maximize accessibility for these listeners, ideally, your full transcript should reside on its own page of your website, with links from show notes on this separate page of transcripts.
As a podcaster, it can be overwhelming. But it’s worthwhile spending extra time crafting detailed show notes that will capture listeners’ attention and help them decide if your podcast is appropriate for them. Furthermore, interactive elements can add another level to your show notes: videos, infographics, or charts that support episodes can encourage listeners to take an additional step and subscribe.
Show notes are an effective way of turning search traffic into podcast listeners. By including keywords relevant to your podcast in your show notes, your show will rank higher in search results, and more listeners can easily discover it. By following these tips, you can produce high-quality show notes that both inform and intrigue listeners. Ali is Quill’s Director of Growth Marketing; previously, she co-founded and was CMO for Origins Media Haus (acquired by Quill). Her passions lie with storytelling through data.

What insights can these quotes provide?

What insights can these quotes provide?

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